We’re searching for a full-time Community Engagement and Marketing Manager, who is a critical thinker, self-starter, confident with strong relationship building and communication skills to be part of our United Way team located in Hartford. The ideal candidate will share our organizational values and beliefs.
As the Community Engagement and Marketing Manager, you will be responsible for duties including, but not limited to, managing and implementing strategies through which United Way mobilizes people to give, advocate and volunteer; managing volunteer recruitment, engagement and recognition strategies, event planning; and, developing content for multiple platforms.
Year-Round Strategic Engagement: Manages strategies for engagement of people (both in and out of the workplace) in opportunities to support United Way’s community goals while also positioning United Way as a leader in changing community conditions for children and families. Includes designing, implementing and evaluating innovative individual and corporate engagement services and experiences for year-round strategic engagement, including those related to affinity groups, ad hoc corporate engagement projects, and seasonal events and initiatives:
- Designs and manages community engagement services, experiences, initiatives, etc.
- Raises financial and material resources and recruits/supports volunteers in implementing United Way engagement opportunities.
- Positions United Way’s Community Investment products among current workplace partner audiences as well as new audiences.
- Develops and implements event and volunteer recruitment plans that attract a diverse pool of volunteers for United Way’s one-time experiences
- Develop a communication strategy for United Way managed on-going programs, to ensure volunteers feel informed and thanked. This includes developing Community Engagement related newsletters, resource documents, etc.
- Supports volunteer recruitment and day-to-day operations for all Community Engagement related activities.
Brand: Manages implementation of large-scale United Way volunteer events including, United Way Read for the Record; United Way Read Across America Day; and, United Way Day of Action. Develop content that demonstrates United Way’s impact in the community. Responsibilities include:
- Manage all Community Engagement event logistics and support other events as needed
- Collaborate with community partners to plan and execute events
- Recruit, manage and recognize volunteers
- Develop volunteer recruitment and media collateral for engagement events
- Collect impact stories from community partners and volunteers to be used for press outreach; web; and digital communications
- Develops and manages public relations strategy to raise brand profile and increase understanding of United Way
- Serve as the lead for organizational speaking points and script writing
- Develop topics, speaking points and segments for United Way’s monthly radio show
Technology: Manages community engagement-related technology processes to support organizational customer relationship culture, including CRM and digital communication platforms to ensure effective use of data for organizational efforts.
- Minimum two years’ experience in volunteer management, social impact design, corporate community relations, project management, community organizing, or other related areas required; three years’ experience preferred.
- Bilingual in English/Spanish is highly preferred.
- Familiar and knowledgeable about the forty (40) local towns and communities we serve.
- Driver’s license and valid transportation required.
- Technology skills including expertise with Microsoft Office and database management; willingness to learn new applications and identify innovative ways for technology to support organizational objectives.
- Familiarity with asset-based and/or social impact design approaches to community development, volunteerism, corporate philanthropy and tutoring/mentoring.
- Project management skills: ability to multitask, problem-solve, prioritize, delegate, and to create systems and processes.
- Requires excellent knowledge, skills and abilities in data analysis and insight generation, translation of complex issues into actionable efforts.
- Ability to work in a fast-paced environment and juggle multiple priorities, and able to react and adjust quickly to changing conditions.
- Excellent communication skills; able to communicate effectively and articulately in writing and orally.
- Ability to keep his/her composure with the public and co-workers in everyday, stressful situations.
- Strong customer focus in all tasks and activities, even while at times under pressure.
- Ability to perform job with integrity, mission, vision and values consistent with United Way of Central and Northeastern Connecticut.
- Solid relationship management skills enhancing internal organizational relations and external community interactions.
- Ability to relate well with people from diverse groups.
- Holds self and other team members accountable for achieving results.
- Top priority is to create real social change that leads to better lives and healthier communities. This drives performance and professional motivations.
- Understands that people come before process and is astute in cultivating and managing relationships toward a common goal.
- Understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.
- Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.
- Steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.
- Some night and weekend hours required.