The Marketing Coordinator is responsible for supporting the United Way mission and expanding the organization’s outreach through the execution of various creative and innovative marketing strategies. This position is responsible for developing and implementing promotion strategies using United Way’s social media platforms, website, e-newsletter, print materials, and other marketing tools, maintaining relationships with local media, and creating compelling content and graphics that drive the organization’s brand awareness. United Way professionals should exhibit core competencies: mission-focused, relationship-oriented, collaborator, results-driven, and brand-steward.
Effective and Engaging Communicator
- Develop creative and engaging content for communication platforms such as social media, website, e-newsletter, press releases, promotional items, and print media.
- Work effectively with other departments to achieve United Way goals and communicate to various stakeholders.
- Coordinate with other departments and outside vendors to complete marketing materials such as brochures, snapshots, and video resources.
- Coordinate United Way public relations with local media contacts.
Critical Thinking and Creative Problem Solving
- Research and implement industry and United Way network best practices to improve marketing effectiveness, processes, and content.
- Review analytic reports to measure and improve success of marketing initiatives.
Planning and Implementation
- Support senior management in establishing, implementing, and evaluating a strategic marketing plan.
- Implement new projects and initiatives as decided within the Community Impact department.
Embracing & Managing Change
- Initiating new ideas and improving efficiencies in the Community Impact department and the organization.
- Embrace a team mentality and work together with others to achieve goals.
Professional Development
- Participate in marketing professionals’ groups, such as FPRA.
- Team player with the ability to work with UWVFC senior management to achieve organizational goals.
- Creative and innovative mindset.
- Strong verbal and written communication skills.
- Exceptional interpersonal skills needed with the ability to communicate with key stakeholders, peers, and staff.
- Ability to work independently.
- Excellent computer skills and digital literacy (minimum of Microsoft software programs).
- Graphic design experience preferred.
- Possess a valid driver’s license and have use of insured motor vehicle.
Salary: $20,000 to $30,000 per year
Work is carried out in a controlled, agreeable environment as generally represented by normal office conditions. Employees may be required to assist with or attend various offsite events related to programs or fund raising that are scheduled evenings and/or weekends. These events may require several hours on your feet and assisting with heavy lifting and carrying.