The Senior Associate, Donor Strategy is responsible for helping to grow and retain the next generation of givers (contributions of time as well as financial contributions) to United Way of Greater Cincinnati (UWGC). Partner with other engagement leaders to construct and implement new and innovative approaches to attract, retain, and grow UWGC affinity and contributions across the spectrum of giving levels. Develops and tests new, innovative approaches to engage donors and potential donors in everyday settings and in places not traditionally associated with UWGC. Under moderate supervision, tailors and executes the programs and initiatives necessary to achieve assigned growth, retention, participation, and revenue goals. Supports the corporate engagement strategies, ensuring the flawless execution of assigned roles and responsibilities. Positions the United Way as the primary philanthropic conduit between individuals, their companies, and the communities in which they reside and operate through the development of year-round engaging experiences for UWGC Societies/Affinity Groups. Partners with other members of the Revenue Innovation and Individual Engagement Teams to ensure the needs and wants of the donor are considered in every engagement opportunity.
- Assist in the planning, development, design, coordination and creation of new donor engagement strategies supporting the attraction, retention, and growth of UWGC.
- Partner with the Leadership Gifts Team to test and implement new strategies designed to create greater affinity to UWGC, leading to higher willingness to grow their impact on the community through increased giving and/or volunteerism.
- Partner with Corporate Engagement Strategy Lead to design and execute winning engagement strategies and events to elevate United Way campaign giving and ensure consistency of approach in all settings.
- Partner with the Director, Revenue Innovation & Strategy to create the next UWGC long-term donor strategy.
- Assist in the planning, development, design, coordination and implementation of the overall strategies supporting the attraction, retention, and growth of assigned UWGC Individual Donor Societies (currently Young-Professional oriented).
- Combine donor interests and UWGC mission to construct a robust calendar of events and initiatives for members and prospects, with focused activities that attract, engage, grow, retain and win back members of UWGC Societies/Affinity Groups. Ensure the agenda and strategic plan engages the prospects and members year-round, deepening commitments to the societies.
- Collaborate with Marketing to leverage insights and expertise to tailor robust, integrated communication strategies that are tailored to each individual donor group/segment across media.
- Partner with Marketing, Digital Strategy, and Individual Engagement Teams to increase donor communication via digital media.
- Assist in the recruitment, orientation, training, advising, support, motivation and recognition of key volunteers in the implementation and execution of the roles and strategies of assigned societies. Equip, engage and leverage existing volunteers in the recruitment and advancement strategies of the assigned societies.
- Ensure volunteer opportunities are created and tailored to address targeted needs of UWGC Societies/Affinity Groups. Ensure prospect and member education and engagement at volunteer events, facilitating donor awareness of UWGC mission areas as well as connections with regional leadership to advance the work of UWGC.
- Partner with Relationship Teams to identify, nurture and solicit key prospects and donors from the top corporations, cultivating and nurturing UWGC relationships and the growth of UWGC Individual Donor Societies.
- Establish objectives and key performance indicators to track and evaluate effectiveness of strategies, initiatives, and overall results.
- Participate in key events with individuals and societies, the United Way, and the communities and agencies supported.
- Assist in the ongoing review, enhancement, evaluation and improvement of the materials, communications, methods and processes of UWGC Societies/Affinity Groups, ensuring best practices are identified, shared, and leveraged amongst the societies.
- At least three years previous experience in a fundraising, development, sales, marketing and/or public relations capacity is required.
- Advanced computer skills, including experience with Microsoft office products (specifically Outlook, Word, Excel, PowerPoint), required.
- Prior knowledge of CRM databases (specifically SalesForce) preferred.
- Solid negotiation, analytical, organizational, time management, and interpersonal skills.
- Demonstrated strong written and verbal communication skills required, including public speaking and presentation skills.
- Ability to listen effectively and solicit information from others.
- Solid project management skills, including the ability to balance multiple projects in varying degrees of implementation.
- Understanding of the process of creating, growing and retaining strong customer relationships.
- Ability to work cooperatively and flexibly as part of a team.
- Ability to lift up to 20 pounds.
- Frequent local travel within the regional area, including evenings and weekends.
- Reliable personal transportation required.