The Vice President for Event Fundraising is part of the national Revenue Development Department and leads the Event Fundraising team, which is responsible for strategy, planning and resourcing of the event fundraising campaigns of the foundation. This position develops nationwide strategies as well as leads the field implementation to achieve revenue, awareness, and community engagement success.
In the nationwide development of strategic campaign initiatives, the leader will utilize data-informed processes to establish core tactics with measurable impacts and movement to monitor progress, identify lead indicators and implement interventions. This person will serve as the subject matter expert in areas critical to event fundraising success, such as; core tactics, reporting and analytics; market analysis and goal-setting; field communications and corporate and National Service Partner collaboration; mission giving cultivation to sustainable mid/major gift opportunities; committee development and sustainment; event experience; team development; audience development; and year-round engagement. The strategies will include specific and measurable movement of donors through the engagement continuum for the foundation.
This role is also responsible for the deployment of strategy to the field staff ensuring all Markets meet national standards for branding, volunteer leadership development, event experience, corporate engagement, mission-based giving, and specialized fundraising like in-event revenue and team development and fundraising strategies to meet and exceed revenue goals while assisting to deploy information for internal processes and procedures. Implementation happens in concert with the Market Leadership Team and working directly with Market Executive Directors and market staff.
Together with the Revenue Leadership Team, this position serves as a vital resource for and partner for revenue growth and strategy implementation.
- Strategic Planning: Develop the framework, measurement and benchmarks for the annual strategic planning for the Event Fundraising campaigns. Through the Regional Event Fundraising Directors and in partnership with the Market Leadership Team, deploy strategic planning tools and understanding to all markets.
- Income Goals: Share direct accountability for event net and gross income goals in the campaigns, with focus on net-positive activities; develop responsive strategies and incentives; and ensure implementation of best practices across the top 20 markets. Develop and manage nationwide opportunities with Business Partners in corporate engagement and individual giving in the strategic roll-out of corporate support, mission giving and where applicable service partner and auction strategies.
- Corporate Engagement: Collaborate with the corporate engagement team to identify potential new multi-market opportunities and to maximize existing nationwide relationships within the campaigns. Take a leadership role in developing new and cultivating existing multi-market corporate partnerships within the region, following best practices established by the corporate engagement team.
- Key-Constituent Support: Support regional and market staff in establishing and stewarding high-level volunteer, fundraiser, and donor relationships, to ensure event core-tactic success and increased retention in all revenue streams, committee development and volunteer succession planning. Ensure collaboration with efforts for upgrading donors to a deeper engagement with the foundation through individual giving.
- Team Development: Develop and mentor a highly engaged, high-performing staff team that will service the nation in campaign execution. Partner with the Market Leadership Team to provide coaching and feedback, skill development and modeling of best practices to staff engaged in event fundraising. Navigate staff to appropriate training, skill-building and on-boarding resources.
- Nationwide Leadership: Assume leadership of the key content areas and work with peer leadership across the foundation to ensure quality implementation of strategies. Content areas include:
- Core tactics, reporting and analytics with data-informed benchmarks
- Market analysis and goal-setting with identification of strategic growth, retention and integration
- Field communications and brand alignment within event campaigns
- Corporate Engagement for localized campaign activation
- Mission Giving Implementation and Mission Engagement
- Honoree and Volunteer Leadership Development and sustainability strategies
- New Campaign development in support of foundation’s strategic initiatives
- Other Duties: perform other duties from time-to-time in order to ensure the attainment of financial and mission goals.
Behavioral Competencies
- Leadership: Able to motivate others to take personal responsibility; mobilize people to face, define and solve problems; develop capacity of others to adapt to change; lead past status quo to achieve new levels of excellence or change.
- Influence: Able to positively change the opinions and actions of others toward a desired outcome; present information in a persuasive manner; clarify information in order to gain understanding and buy-in.
- Strategic Perspective: Able to develop long-term, big-picture strategies to enhance competitiveness; recognize broad implications of issues; balance and integrate strategic vision with day-to-day activities.
- Organizational Awareness: Able to identify and use information about people, political dynamics and the organization’s climate in order to promote change; use knowledge of timing, agendas, and group processes to accomplish legitimate objectives.
- Trust and Respect: Able to demonstrate and treat others in an honest and straightforward manner; keep dealings with others confidential; keep word and follow through on commitments.
- Develop Others: Able to mentor and help others learn from their mistakes; define and provide appropriate learning experiences to develop others; help others develop and achieve short- and long-term goals; challenge others to think things through for themselves.
- Decisiveness and Decision Making: Able to use valuable information to draw timely conclusions and take quick and timely action; make quick and timely decisions in stressful situations and when necessary. Able to make objective decisions when dealing with emotional or controversial topics; identify and choose between multiple options; understand consequences of potential decisions.
- Analytical Problem Resolution: Able to use systematic techniques to define problems, options and solutions; evaluate alternative solutions; solve technical problems using logic.
- Prioritizing: Able to quickly focus on what is important; establish a sequence of tasks and completion dates; set priorities and allocate time and resources when faced with competing demands.
- 7+ of directly related work experience in increasingly responsible positions in nationwide fundraising campaigns
- Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
- Please view Equal Employment Opportunity Posters provided here.