Supports and helps to advance United Way of the Piedmont’s mission – connect, engage, and inspire people to transform our community. Oversees all aspects of UWP’s resource development strategies and initiatives and all marketing/ communication strategies and programs. This includes maintaining and enhancing current successful initiatives and creating new resource streams and initiatives such as the annual workplace campaign, donor network programs, strategic priority programs, major gifts, planned giving and endowment. This also includes overseeing the planning and execution of effective public relations and strategic communications initiatives and projects that build the United Way brand and strengthens relationships with key constituencies. This position leads and directs all resource development and marketing staff to establish and grow superior donor relationships and meet measurable revenue goals.
Areas of Responsibility:
Resource Development Competencies
- Effective Fundraising/Business Development: Relentless focus on gaining financial resources to support UWP’s mission and community impact strategic objectives; plans, implements, and evaluates fundraising/business development efforts to ensure short- and long-term organizational objectives are met in the most efficient, effective manner
- Identifies ways to drive and generate revenue through new donor engagement strategies and opportunities
- Sets ambitious yet realistic goals, persists with new strategies when facing obstacles, and holds oneself and team accountable for results
- Proactively identifies and qualifies individuals and groups to give to UWP, makes the ask, and closes the deal
- Gathers and uses data to connect donors’ and prospects’ interest directly to UWP’s work creating a strong case for support and successfully inspiring a financial commitment to UWP; manages donor data efficiently and accurately to support retention and reacquisition
- Persuades and influences donors through active listening, relationship building and ability to understand people’s motivations and aspirations and connect those to UWP
- Creates and delivers verbal or written presentations in a professional and compelling way; leads and negotiates discussions that result in mutual satisfaction and benefit; addresses donor questions and objectives gaining donor commitment in a timely manner
- Is an effective public speaker, presenter, storyteller who distills complex information into simple and compelling messages for maximum clarity, understanding, and impact
- Recognizes the power of effective stewardship (thank, inform, ask cycle) and develops and implements plans to steward donors of all giving levels including delivering on donor expectations, identifying other engagement/investment opportunities, and developing a strategy to build donor reputation in front of the appropriate audience(s)
- Understands the role digital technology plays in acquiring, engaging and retaining donors, advocates and volunteers and seeks to utilize it to create incredible user experiences to positively impact fundraising results
- Strategic Relationship Management: Builds trust and donor commitment to UWP while developing and maintaining relationships that generate the financial resources necessary to support UWP’s mission
- Creates win-win relationships where donors’ objectives and UWP’s work intersect
- Develops and executes year-round engagement and retention plans for donor segments that build loyalty, gift size, and involvement with United Way
- Understands the goal is to develop long-term relationships with donors and avoids short-term “wins” if it jeopardizes the long-term donor relationship
- Demonstrates cultural and emotional intelligence when interacting with different demographic and cultural groups and applies that knowledge to fundraising efforts
- Actively builds and cultivates network to increase visibility with donors and community leaders to expand opportunities to engage key stakeholders with UWP
- Engages donor segments appropriately, understanding different strategies are needed for different donor groups and acts in alignment with donor type and needs
- Entrepreneurial and Innovative: Seeks new opportunities to generate revenue and other resources for UWP and the community; ability to assess donor’s interest and accurately convey to influence development of new products/programs
- Solid understanding of UWP’s programs and services and how to market to donors
- Encourages and supports new ideas and new ways of doing things
- Takes calculated risks to develop new revenue streams
- Takes initiative to capitalize on emerging opportunities and new ways to meet donor needs
- Identifies donor interests aligned with UWP mission and strategic plan and serves as the translator for Community Impact (CI) and Marketing; inform and guide CI in product/program/ investment development and advise Marketing on collateral materials, strategies for promoting, and reporting on products/investment opportunities
- Volunteer Management: Works to build organizational capacity through volunteer collaboration and to develop high impact, meaningful volunteer opportunities that increase revenue, impact, outcomes, and influence
- Recruits and staffs standing board level committees and ensures committee volunteers are trained and engaged in work
- Works with Engagement and Community Impact teams to identify volunteer opportunities in existing and new community impact work and advocates for volunteer engagement with internal and external stakeholders
- Assists team members who recruit and staff various advisory boards supporting fundraising, marketing or donor networks
- Ensure volunteers receive information and understand their specific role as well as their goal/objectives and are equipped to be successful
Leadership Competencies
- Talent Management and People Development
- Identifies and develops a diverse, talented team aligning work with mission and strategic plan for organizational success
- Inspires and equips team members for high performance and results through coaching, mentoring, delegation, and professional development
- Receives and provides feedback in a constructive way that builds confidence among staff; addresses performance problems immediately
- Business Acumen and Strategic Direction
- Demonstrates understanding and knowledge of the United Way network; understands and is knowledgeable of the Upstate business environment; can effectively create and execute strategy
- Understands general business and financial principles required to effectively lead, manage and align resources for performance; can read financial statements and create budgets
- Operational Planning and Execution
- Establishes effective and efficient processes that align their department priorities with other department priorities and organization goals, strategy, and mission
- Inspires and motivates people to build the culture of UWP as the nonprofit of choice
- Engages volunteers in a way that helps execute the strategy
- Outward Focus
- Develops strategic relationships to benefit United Way and the community
- Is present and visible in the community and with stakeholders; knows key players in community and is diligent in maintaining and expanding those relationships
- Seeks learning from inside and outside the network to build skills, knowledge, and abilities to challenge the organization in reaching its potential
- Engages, listens, and understands community aspirations
- Is an effective spokesperson for United Way and its work; possesses credibility as a leader on critical issues and solutions affecting the community
- Must be able to work a flexible schedule with the possibility of some early morning and evenings
- Other duties as assigned
Educational Background:
Bachelor’s Degree in business, marketing, psychology or related field; CFRE preferred
Skills/Experience:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
ESSENTIAL SKILLS and EXPERIENCE
- Minimum of 7 years related experience in resource development, sales, or relationship management with evidence of progressive growth; experience in marketing, administration, fiscal oversight, and volunteer management; proven track record in developing a strong, cohesive, creative, high-performing team
Core Competencies
- Mission-Focused
- Understands how role and responsibilities impact UWP’s ability to deliver on its mission
- Strives vigorously to accomplish shared goals
- Seeks to create a positive, meaningful experience for each donor, advocate, and volunteer
- Relationship Oriented
- Understands people come before process and astutely cultivates and manages relationships toward a common goal; consciously creates time for engaging with others to deepen relationships
- Effectively communicates to develop, grow, and sustain productive relationships; successfully articulates the organization’s mission, vision, and values to stakeholders and collaborators
- Actively listens to understand the perspectives, motivations, goals and aspirations of individuals and organizations; interacts in a constructive way to foster open communication and generate enthusiasm for the work
- Regularly captures and records relevant information; interprets and utilizes gathered information to forge partnerships and to cultivate, grow, sustain, and strengthen internal and external relationships
- Ability to develop strong professional working relationships and collaborate with both internal and external partners and stakeholders
- Treats others with respect and dignity; considers questions and conflict an opportunity to deepen relationships; can successfully navigate challenging conversations to educate and to find appropriate solutions
- Collaborator
- Seeks and shares knowledge of community
- Takes a cooperative approach to address issues focusing on shared goals
- Involves a multiple people, sectors and resources to obtain a variety of perspectives and potential solutions
- Results-Driven
- Dedicated to creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and support of the organization’s strategic plan
- Sets high performance standards for self and others and holds accountable for achieving results; models excellence; motivates others by effectively communicating goals and impact
- Takes calculated risks to achieve goals; challenges self and others to achieve “stretch” goals
- Recognizes and capitalizes on opportunities to capture, grow, and attain funding and other resources that advance UWP’s mission
- Brand Steward
- Exemplifies integrity, reliability, accountability, confidentiality and strong ethics to foster trust with co-workers, donors, community and across the UW network
- Acts with professional excellence and a positive attitude
- Understands role in growing and protecting the UW brand and reputation; respects and follows standards and safeguards that protect UWP’s integrity and understands impact on larger UW network; identifies, assesses, and manages risk while striving to attain objectives; identifies issues and takes appropriate action to rectify issues that negatively impact people; is a good system-citizen
- Effective Communicator
- Demonstrates ability to communicate clearly and concisely to diverse audiences, both verbally and in written format, to persuade or influence actions and points of view
- Exhibits effective interpersonal skills with ability to work independently or within a team
- Excellent customer service skills and ability to respond and resolve issues using creativity, resourcefulness, negotiation and diplomacy
- Listens actively asking questions to understand and connect
- Proficient in Microsoft Office tools (including Word, Excel, PowerPoint and Outlook) and use of internet for research purposes
- Experience with customer relationship management software preferred; ability to learn current customer relationship management software required
Demonstrates:
- Ability and willingness to quickly adapt to ever-changing environments
- Excellent organizational skills, attention to detail and sense of urgency with an emphasis on quality and accuracy of work
- Ability to prioritize and shift between tasks to meet deadlines in a timely manner despite interruptions
- Passion for improving processes and the delivery of services with a commitment to continuous improvement
- Must have valid driver’s license and access to transportation throughout the workday
- Regular and sustained attendance required.
Job Function:
Organization Info
Listing Stats
Post Date:
Nov 20 2019
Active Until:
Dec 20 2019
Hiring Organization:
United Way Worldwide
industry:
Nonprofit