United Way of King County is building a community where people have homes, students graduate and families are financially stable. We value creative, self-motivated people who care deeply about creating community solutions. Come join our Brand Management & Advertising Team as an Associate Director of Public Relations.
The Associate Director is responsible for identifying and developing effective stories, creating United Way buzz that supports our brand position as an unstoppable force to create a community where people have homes, students graduate and families are financially stable.
This position will be responsible for providing content to the communications and marketing teams, drafting communication materials such as talking points, scripts, Op-eds, Q&A’s and background papers for volunteers and staff, and analyzing policies, issues, and courses of action to determine implications and potential areas of concern. This position serves as company spokesperson and works closely with the Director of Communications and the Social Media Strategist.
- Produces talking points and scripts for staff and volunteers, including high-profile signature events, fundraising and other events, workplace campaigns, and campaign/board chair appearances.
- Uses traditional journalism techniques to uncover stories that chronicle United Way’s work and the people served to bring to life the United Way of King County value proposition through a range of mediums both written and video.
- Identifies and supports client speakers to share their story in person at events and/or with media.
- Creates stories and pitches ideas to broadcast and print contacts for editorial coverage, develops ideas for Op/Ed pieces and helps place them.
- Develops and maintains positive relationships with key media contacts.
- Produces videos and web content in concert with the Social Media Strategist that create interest in United Way of King County.
- Acts as communication resource and content creator for media and United Way's internal and external customers, including staff, volunteers and community outreach groups.
- Identifies and cultivates positive relationships with key agency and funder contacts.
- Creates and implements media relations plan to support campaign and marketing messages.
- Manages publicity for special events.
- Performs other related duties as assigned.
- Advanced knowledge of journalism, communication theory, delivery systems, print and video production.
- Excellent written and verbal communication skills and ability to communicate effectively with diverse individuals and groups.
- Proven ability to generate new content, write speeches and talking points for a variety of voices.
- Strong organizational and analytical skills, editing, design, and art direction skills.
- Proven ability to strategically use social media platforms to advance organizational goals.
- Demonstrated ability to manage multiple work requests and/or deadlines, and to prioritize work in an environment of changing requests for support.
- Demonstrated knowledge of racial disparities that impact and affect the community we serve.
- At least five years’ experience in public relations; media relations, or communications.
The annual recruitment range is $79,500 - $83,500, depending on successful experience and prior accomplishments. The position is open until filled; first review will be January 24, 2019 - don't hesitate,
please apply today.