The Web and Social Media Manager (WSM) facilitates stakeholder experience through effective website, social media, email, and ad content. The WSM implements SEO strategies across branded websites and landing pages and improves UWSL’ s primary website, uw.org, by adding and maintaining rich content. In this role, the WSM develops social media content, strategizes campaigns, optimizes outreach, and utilizes social media marketing tools for monitoring and reporting purposes. In addition, the WSM assists the marketing team in developing engaging digital content for regular email campaigns, ad campaigns, and blog. This position calls for a combination of creativity and technical insight to develop strong user experiences and track analytics.
- Write persuasive and compelling copy that's consistent with United Way of Salt Lake voice and drives user action
- Write and edit copy for a wide range of marketing materials including landing pages, website content, social media, emails, direct mail pieces, digital ads
- Create and publish relevant, original, high-quality social content
- Manage website updates and incorporate new features and functionality
- Utilize Salesforce digital platform, Social Studio, to manage and engage with UWSL social media accounts including: Facebook, Twitter, and Instagram
- Focus on direct response marketing copy - headlines, call to actions, copy that sells
- Offer insight and ideas and collaborate effectively in a team environment
- Have keen insight into target audiences and be relied upon to support and help implement marketing initiatives
- Continually measure and analyze data to determine relevant KPIs
- Repurpose content from brochures, blog, events, and other publications for digital usage
- Develop, expand, and manage current website designs and lead appropriate redesigns when needed
- Maintain relationships with key team members, web vendors, and technical support teams
- Make decisions based on reason, research, and data. Track web and digital campaign activity using Google Analytics and insight tools and utilize SEO best practices to maximize web traffic and track web donations/conversions
- Cross-train on email marketing tools
- Exceptional creative writing
- Solid understanding of popular content management systems (WordPress)
- Full understanding of Facebook, Twitter, LinkedIn, and Instagram ad managers, including experience with paid social ads
- Experience with Social Studio or similar social publishing tool
- Experience using online metrics (Google Analytics) to measure, analyze, and interpret data
- Experience with HTML, CSS, JavaScript, Flash, Adobe Suite/Photoshop a plus
- Understanding of Google AdWords and Paid Search in social platforms a plus
- Able to thrive in fast-paced, results-driven environment
- Attitude of learning and continuous improvement
- Must be a fast learner, self-directed and able to prioritize several assignments
- Demonstrated communication, time management and analytical skills
- Basic understanding of SEO best practices
- Timely and transparent communication
QUALIFICATIONS
- 1-2 years of experience with website management
- At least 2 years of experience managing social media
- Measurable performance in previous website management and social media marketing
Salary: $41,000 to $50,000 per year