Communications Manager

Strategy, Vision and Leadership

• Develop and implement an integrated strategic communications plan to advance United Way's brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences.
• Create marketing/public relations strategy that will allow United Way to cultivate and enhance meaningful relationships with targeted external audiences.
• Identify challenges and emerging issues. Work with leadership team and staff to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.
• Serve as communications counselor to United Way leadership and staff.

Operations

• Develop communications, marketing collateral materials and electronic communications including United Way’s website, new and social media; manage relationships with associated vendors and consultants in production of materials.
• Exercise judgment to prioritize opportunities, and prepare talking points, presentations, case statements, grants and other material as needed.
• Develop "core" messages and stories to ensure organizational consistency with values.
• Actively engage, cultivate and manage press relationships to ensure coverage surrounding United Way programs, special events, public announcements, and other projects.
• Oversee the day-to-day activities of the communications function including budgeting, planning, and staff development.
• Manage grant administration activities, including drafting grant reports, grant database entry, updates, trainings, and questions
• Work with the CEO and Board Plan and coordinate board meetings along with taking meeting minutes and distributing board meeting materials.