Reporting to Director of Marketing & Communications, United Way California Capital Region’s Marketing & Events Manager is a key member of the Resource Development and Marketing team with high quality and high volume expected output. The Marketing & Events Manager manages a broad range of marketing projects and special events, and is involved in most day to day activities of the department. The Marketing & Events Manager assists with the creation of special events, the creation and management of digital content, and the generation of marketing materials. Ultimately, this position is responsible for helping to develop marketing tools and events that directly support fulfillment of UWCCR’s mission and vision and achievement of its strategic plan and business plan objectives.
Areas of Responsibility:
- Assist with overall marketing planning and objective setting
- Assist in the development of effective marketing strategies that support United Way’s fundraising and community investment activities resulting in strong positioning in the regional community
- Assist with the production and management of all internal and external organizational communications, including employee communications, donor communications and volunteer communications
- Serve as a project manager for marketing collateral materials.
- Function as a positive and contributing member of the United Way team
- Conceptualizes, manages and plans United Way events
- Lead the creation and implementation of event marketing
- Responsible for the development and fulfillment of the events and marketing budgets
- Manage on-site set up, production and take down for each event
- Manage sponsorship fulfillment
- Work closely with internal event planning committees and other members of the United Way team
- Supervise and coordinate with event contractors
- Negotiate agreements with outside vendors
- Train and educate staff on proper event procedures
- Plan, create and schedule fresh, engaging content for all digital channels including social, website and e-news
- Interface with all key departments to gather announcements/newsworthy items and disseminate as appropriate
- Identify, establish, and cultivate relationships with social media influencers (locally, nationally, and internationally), media, partners, and other institutions
- Keep abreast of industry trends, best practices, and new opportunities with social media
- Track digital social media KPIs and optimize marketing activities
- Develop and execute electronic newsletter
- Assist with marketing and events of United Way’s affinity groups
- Perform other duties as assigned
Educational Background:
Bachelor’s degree in Marketing, Communications, Public Relations or a related field with 3-5 years of experience in these or related fields
Skills/Experience:
- Experience managing large-scale events
- Experience writing and managing digital content including social media, web, and e-news
- Experience working with a designer and managing collateral production projects
PHYSICAL AND MENTAL REQUIREMENTS:
- Communicate orally with coworkers and the public in face-to-face, one-on-one setting; moderate size (up to 50) group settings (gives information, and responds to questions), and by telephone
- See and hear within normal range
- Constant overall vision, eye-hand coordination; frequent color perception, reading/close-up work, field of vision/peripheral
- Sit at a desk for long periods of time
- Stand and walk for extended periods of time
- Work in an office environment, lift and move objects up to 40 pounds such as large binders, books, boxes, and small office equipment
- Have sufficient finger/hand coordination and dexterity to operate and adjust office equipment such as telephone, computer, and calculator
- React quickly under high pressure settings
- Willingness to travel locally and overnight via plane, train or private vehicle
- Ability to work irregular hours including evenings and weekends
- Ability to maintain a polished professional appearance
- Occasional exposure to dirt, dust, cold, heat
- Constant public contact
- Frequent decision making and concentration
KNOWLEDGE, SKILLS AND ABILITIES:
- Fast mover and thinker with high level of creativity
- Self-starter who needs little direction or guidance
- High level of energy and dynamic personality
- Hard worker with outstanding work ethic and willingness to do what it takes to get the job done
- Demonstrated strong interpersonal skills
- Strong project management skills
- Excellent communication skills, verbal and written, including the ability to communicate well in a variety of settings with a variety of stakeholders.
- Knowledge of marketing and communications best practices.
- Knowledge of content creation for digital media including web, social media and e-news
- Ability to use independent judgment and make sound decisions
- Ability to build and retain quality relationships
- Ability to effectively coordinate with other organizations
- Ability to appropriately represent United Way as a public spokesperson.
- High level of proficiency in Microsoft Word, Excel, PowerPoint and Outlook. Nice to have knowledge of graphic design tools such as Illustrator, Photoshop and In Design
- High level of proficiency with social media networks, such as Facebook, Twitter, Instagram, LinkedIn, Google Analytics etc. Nice to have knowledge of Hootsuite or other social media management tools.
SPECIAL REQUIREMENTS
- Possession of an appropriate California operator’s license issued by the State Department of Motor Vehicles, and adequate automobile insurance; possession and maintenance of a good driving record (as evidenced by freedom from multiple or serious traffic violation for at least a two-year duration) that does not contribute to an increase in UWCCR insurance rates.
Job Function:
Organization Info
Listing Stats
Post Date:
Dec 19 2018
Active Until:
Jan 19 2019
Hiring Organization:
United Way Worldwide
industry:
Nonprofit