Marketing and Communications Specialist

Social Media – 40%

• Manage day-to-day operation and monitoring of social media platforms, including Facebook, Twitter, LinkedIn, YouTube and Instagram accounts
• Work with Director of Marketing and Communications and the Brand Manager to develop and implement a social media strategy in conjunction with editorial calendar and communications plans
• Create content, including Ad content for social media
• Create social media best practices and guidelines for the organization, including social media toolkits as necessary
• Train staff on social media protocols and provide ongoing support
• Execute social media campaigns on specific awareness days and for fundraising
• Establish group of social media influencers related to United Way’s mission
• Regularly analyze and report on social media metrics

Content Writing – 20%

• Create compelling storytelling pieces for digital and print channels, with appropriate visuals, that demonstrate the impact of United Way’s work, engage supporters including new donors as well as retain existing supporters
• Write, copyedit, design/manage design, distribute and train staff members on use of collateral for a range of audiences
• Collaborate with various Departments and other nonprofit partners to create impact stories and engaging content for consumption across multiple channels

Website – 20%

• Manage website content including regular updates and donor-centered messaging
• Manage website enhancements with external contractors/developers as necessary
• Assist with digital marketing/fundraising campaigns such as #GivingTuesday, Classy peer to peer fundraising, year-end and spring appeals
• Assist with optimizing editorial content for the website, including copy, design, and web integration (i.e. stories, blogs, specific landing pages) for SEO

Analytics and Operations – 10%

• Utilize web/social/email analytics tools and platforms (i.e., Google Analytics, Social Media analytics etc.) to interpret the effectiveness of digital content posted in engaging with identified communities and make adjustments as necessary.
• Regularly report on Google Ad Grant performance and SEO tracking
• Share web analytics with the Resource Development team and other key staff to better inform their work.
• Ensure adherence to United Way’s brand and that all content produced for both internal and external consumption follows the brand guidelines.
• Continually work to improve and streamline processes and operations
• Assist Brand Manager with earned media and media relations strategies as needed

Equity and Culture – 5%

• Examine marketing projects with an equity lens, ensuring we are reaching appropriate audiences and authentically representing United Way’s work
• Manage translation of materials into Spanish and other languages

Ad Hoc Accountabilities – 5%

• Provide back-up reception relief for the organization
• Serve on integrated staff teams assigned to cross-departmental marketing and communications projects. Act as team leader when assigned
• Collaborate with the Marketing Team and the Chief Development Officer to build marketing strategies and products for the organization
• Seek opportunities to build relationships within Resource Development and across departments
• Stay abreast of current trends and techniques in digital marketing and measurement to keep United Way of the Columbia-Willamette at the forefront.
• Attend organizational, departmental, and committee meetings as directed
• Provide exceptional customer service to both internal and external customers
• Perform other duties as assigned.