The Director, Marketing and Communications works with the VP, Marketing and Communications and United Way of Greater Portland (UWGP) internal teams to lead the development of the marketing and communication strategy, collateral materials, and media relations activities that increase the public understanding and financial support for United Way in the region. The Director, Marketing and Communications will leverage the full portfolio of media and community engagement opportunities to raise awareness of the impact of UWGP’s work in the community.
Areas of Responsibility:
Communication and Marketing
- Develops and implements a year-round communication/marketing plan that utilizes multiple channels, key messages, and effective marketing strategies
- Manages the production of clear, effective communication pieces (e.g. videos, fundraising appeals, annual reports, booklets, campaign materials, flyers, invitations, ads, posters, etc.) that support United Way’s mission, vision, and strategic goals
- Directs the development, design, and production of all communications produced using external partners
- Identifies key constituent segments and opportunities to tailor messages and ensures proper “voice” of communications with respective constituent groups
- Expands UWGP’s storytelling capacity by identifying and capturing stories across a diverse spectrum of UWGP constituencies
- Works with the Marketing Manager to grow UWGP’s direct response fundraising efforts
- In consultation with VP of Marketing and Communications, builds relationships and maintains contacts with area media, prepares press releases and PSAs, and proactively seeks story ideas to increase awareness of UWGP work in the community
- Ensures adherence to UWGP and United Way Worldwide brand standards in all external communication
- Manages United Way of Greater Portland photo library
Project & Event Management
- Works collaboratively with Resource Development and Marketing team members to build brand experiences for current and prospective donors, volunteers, and advocates
- Manages relationships with vendors and key staff contacts to ensure quality of materials
- Works with VP and RD team to secure corporate sponsorships to underwrite event costs
- Leads organizational events, including but not limited to donor events, United We Can kick off, Annual Meeting, and UNITED We Thrive Awards Luncheon events
Other
- Participates as a team member in Resource Development and Marketing and organizational activities
- Provides superior service that exceeds the expectations of both internal and external customers
- Volunteers and actively participate in projects, cross-functional teams, or workgroups that support the work of the entire organization
- Demonstrates UWGP’s Core Values in all internal and external interactions
- Performs other related duties as required
Educational Background:
Duties require completion of a Bachelor’s degree or foreign equivalent.
Skills/Experience:
- Commitment to the mission of United Way of Greater Portland
- 5+ years relevant experience
- Experience in project management and implementing innovative marketing and communications strategies
- Meticulous and detail-oriented
- Extraordinary written and verbal communication and presentation skills
- Able to interface with a variety of audiences, both internal and external, with a strong customer service perspective
- Self-starter and team player, with a positive outlook and ability to manage ambiguity and change.
- Proficient in identifying solutions and opportunities
- Proficiency in Microsoft applications (especially Word, Excel, PowerPoint, and Outlook). CRM (e.g. Salesforce, Blackbaud) database software experience desirable
- Proficiency in Adobe Creative Suite
- Strong interpersonal skills
- Proven ability to manage to multiple deadlines in a fast-paced environment
- Ability to prioritize and handle multiple projects simultaneously
- Demonstrated strong self-motivation, discretion, and independent work with limited supervision
- Must be authorized to work in the United States
- Valid driver’s license, verifiable auto insurance, and use of a personal vehicle required
Job Function:
Organization Info
Listing Stats
Post Date:
Oct 24 2018
Active Until:
Nov 24 2018
Hiring Organization:
United Way Worldwide
industry:
Nonprofit