Together, we create life-changing wishes for children with critical illnesses. This is our mission at Make-A-Wish America. The Director of National Campaigns and Marketing Operations is a key contributor to the mission by developing, implementing and managing marketing campaigns intended to grow reach and revenue for the Make-A-Wish brand and its corporate partners. This role is also responsible for driving innovation and a new campaign concept pipeline based on Make-A-Wish strategic priorities as well as partnership opportunities. Finally, this role will be responsible for activating and maximizing ad-hoc marketing program opportunities that are brought to the organization from external parties.
Areas of Responsibility:
- This role will be responsible for developing and executing annual and long-term strategic plans for brand & marketing campaigns, consistent with organizational priorities. This role will steer continual improvement in our ability to drive KPIs with marketing campaigns and to identify opportunities for innovation and transformative growth with new concepts that may require long-term planning.
- This role will drive existing and new campaigns by leading marketing strategy as well as the ownership of campaign “execution with excellence” in order to drive Make-A-Wish revenue and increase awareness of Make-A-Wish brand messaging communication objectives.
- This role would be responsible for leading a team of two direct reports who would be responsible for the execution of campaign strategies, plans and tactics. This team will translate campaign objectives to subject matter expert resources within the brand department, interacting with and deploying resources from teams including Creative Services, Social Media, Earned Media, and Entertainment Marketing (Celebrity).
- This Director will leverage the skills and tools within the brand department in order to drive incremental revenue in partnership with internal revenue-driving departments (Individual Giving, Direct Response Marketing and Corporate Alliances). Success will be driven by developing strategies and plans to drive revenue growth, and this Director’s team will serve as both partners and liaisons between revenue teams and the brand department.
- This Director and their team will be responsible for developing and maintaining relationships with external partners and agencies.
- This role would be responsible for evaluating effectiveness of campaign activities and conducting post-campaign analysis.
Skills/Experience:
- Proven ability to generate revenue and brand awareness for an organization
- Proven ability to develop a ROI-based strategy & business plan
- Excellent project management and organizational skills with the ability to “zoom in” and “zoom out,” operating effectively at a tactical level while also being a strategic thinker. This role requires attention-to-detail (executing programs and delivering results) as well as a self-starter who can develop a vision and implement programs to bring a new strategy to-life with action plans and outcomes.
- Experience successfully navigating a wide variety of complex stakeholders and resolving challenging situations; excels at driving clarity and solutions despite ambiguity.
- A track record as an effective collaborator; a strong ability to influence, engage and motivate direct and indirect reports and peers.
- Demonstrated skills in developing and executing 360-degree marketing campaigns, including traditional TV and Print advertising as well as Digital, Social and PR.
- Candidates should have demonstrated experience in campaign asset production including strategy development, agency briefing, concept testing/consumer research, production execution and in-market KPI evaluation.
- The ideal candidate will have experience successfully building, testing and modeling ROI for DRTV programs.
- Strong analytical skills with a proven ability to leverage data and consumer research to shape strategies and drive outcomes.
- A minimum of ten years of experience working in strategic marketing or brand management roles.
- A minimum of five years of experience in successfully supervising, mentoring, and coaching a team of marketing professionals.
- Experience designing and executing qualitative and quantitative consumer research.
- Exceptional written and oral interpersonal communication skills, as well as excellent presentation skills. This role requires the ability to effectively interface with senior management, Board of Directors, staff and external audiences.
- Excellent judgment and creative problem-solving skills, including ability to anticipate and strong negotiation and conflict resolution.
- Nonprofit marketing or fundraising experience preferred, but not required.
- Skilled in Microsoft Office programs.
Compensation/Benefits:
- Competitive compensation with annual incentive potential
- Comprehensive benefit package: Medical, Vision, Dental, Wellness *100% employer paid for employee*
- Health and Flexible Spending Account Options
- Short Term Disability, Long Term Disability and Life Insurance *100% employer paid for employee*
- 401(k) Retirement Savings Plan
- 15 PTO days, 10 Paid Holidays, 2 Personal Days
- Maternity Leave
- Educational Tuition Assistance
- Employee Awards and Recognition Programs
- Individual and Leadership Development
- Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets
How to Apply:
Job Function:
Organization Info
Listing Stats
Post Date:
Jul 28 2019
Active Until:
Aug 28 2019
Hiring Organization:
Make-A-Wish America
industry:
Nonprofit