The Partner, Public Relations promotes the mission of the organization in support of brand awareness, organizational reputation, and revenue generation across owned, earned, and paid media channels to multiple stakeholder groups.
Areas of Responsibility:
- Promotes the mission via earned, owned, and paid media channels; ensures brand voice and key message pull-through / call to action via donor and general public touchpoints
- Positions organizational leadership as thought leaders in the philanthropy and poverty-fighting space
- Educates the public about United Way key verticals via media and public relations to raise awareness and understanding of United Way’s work to end poverty; executes communications strategies in support of the goals for each Impact vertical
- Develops content that brings the mission to life for donors, volunteers, advocates, and the general public via United Way communications platforms and vehicles
- Manages Twitter channel in support of organizational brand goals
- Other non-essential functions and responsibilities or duties as related or assigned.
Educational Background:
Bachelor’s degree in a relevant discipline or equivalent experience preferred
Skills/Experience:
- Two or more years of experience in public relations or communications
- Experience with and strong attention to detail and accuracy
- Strong writing ability and experience in working with creative partners
- The ideal candidate is a motivated, highly organized, self-starter who is comfortable working closely and collaboratively with a diverse group of colleagues at all levels of the organization
- Demonstrates required core competencies in accordance with the UWGPSNJ Competency Framework (Donor-Centric, Mission-focused; Relationship Oriented; Collaborator; Results-Driven; Brand Steward)
- Microsoft Office skills and experience required
- Valid drivers license & insurance and/or reliable transportation required for out-of-office travel as required by the position.
Other functional competencies of the department include:
- General Marketing Acumen – takes a strategic, long range view, sees the big picture and identifies with the wants and needs of United Way’s diverse stakeholders. Uses integrated storytelling techniques to tell the UWGPSNJ story, shares key messages and engages and influences key stakeholders in a compelling and influential manner.
- Creating Brand Experience for Everyone (Individuals, Donors, Partners) – Brings the UWGPSNJ Brand to life and enables everyone who interacts with UWGPSNJ to experience the power of the mission. Recognizes and acts on the needs of internal and external customers. Focuses on building sustainable relationships with donors through a brand experience designed to create positive sentiment and behavior change – to increase brand commitment.
- Effective and Engaging Communication – displays effective and passionate communication, articulating the UWGPSNJ message in a way that inspires others to act in service to the organization and community. Assists with the design, shape and execution of a comprehensive, multi-faceted donor and stakeholder plan that supports the organization’s strategic objectives, builds relationships with key audiences, and works to position UWGPSNJ as the philanthropic leader in the community.
- Donor Influence & Volunteer Engagement - Uses data to plan and execute strategic marketing and communications activities and materials in support of the development and engagement of donors. Creates a brand experience that helps attract, engage, and retain volunteers.
Job Function:
Organization Info
Listing Stats
Post Date:
Mar 21 2019
Active Until:
Apr 21 2019
Hiring Organization:
United Way Worldwide
industry:
Nonprofit