Marketing Manager

Marketing Materials and Strategies

• Work with DDM to strategize and develop marketing materials for events/campaigns.
• Assist in creating marketing materials and collateral for all departments working with a graphic design vendor as needed.
• Assist in managing United Way brand including logo usage and other trademarked materials across organization (ensure consistent, appropriate usage).
• Assist in managing quality control of all marketing and collateral materials, such as video production, annual report, pledge cards, brochures, etc.
• Copywriting and editing as needed. Donor/Targeted Audience Relations
• Work with DMD and Resource Development team to develop marketing solutions and materials that drive fundraising and increase resources.
• Work with DMD and RD team to create direct mail, email strategies and campaigns.
• Cultivate targeted communications to donors and donor segments.
• Assist in generating substantive publicity and media attention to support marketing strategies throughout the year.
• Closely assist Corporate Relations Director with workplace campaign promotional materials (Localized posters, flyers, photography, and social media promotion).
• Develops compelling written and video stories that showcase UWNU’s value and impact in the community to build deeper donor relationships and generate new relationships.

Advertising

• Assist DDM in cultivating relationships with volunteers, vendors and advertising firms to leverage advertising budget to extend United Way’s reach to targeted audiences.
• Assist DDM in designing strategic materials/communicating clear direction to vendors.
• Manage and grow social media accounts with intentional and effective messaging.
• Manage digital advertising and online visibility (Google AdWords, Facebook, etc.)
• Assist DDM in communicating to contractors in designing advertising materials and the placement of media buys not included in advertising agreement.
• Manage website content (creation, schedule, and updates) and works closely with website vendor to make needed changes to the structure, appearance, or functionality.
• Reviews, tracks, gathers and analyzes materials showcasing UWNU in the media and creates regular reports to evaluate the impact of stories on the organization. Media Relations
• Assist DDM in distributing news, press releases, talking points, and article pitches to media channels.
• Continuously cultivating new media relationships and growing UWNU’s network.
• Maintain and update media list that allows access to various audiences to be reached.
• Assist in scheduling appearances with appropriate audiences to promote United Way’s mission. Likewise, work with print media to achieve the same.
• Assist in managing public responses and reputation.

Events

• Coordinate with volunteers, staff, and vendors in planning and executing events within budget (Bravo Night, Day of Caring, etc.)
• Assist DDM in creating event signage and materials, working with all departments, especially Resource Development.
• Assist in fulfilling sponsorship benefits.
• Event setup and breakdown as needed. Administrative Functions
• Perform duties in accordance with United Way policies and procedures such as attending staff meetings and conferences, completing accurate and timely timesheets and expense reports.
• Manages data to continuously monitor and evaluate goals and progress and recalibrates goals and / or plans when necessary
• Manage and submit marketing department budget reports as appropriate.