Serves as the organization’s coordinator for website and video projects providing support and technical assistance for the implementation of the organization’s marketing and communications efforts.
Areas of Responsibility:
Website Coordination
- Plan, create and execute coordinated content for TUW website to provide a consistent, compelling and brand compliant message.
- Create compelling visuals and graphics to support written content.
- Manage content placement, conduct content audit and refresh content as scheduled.
- Including but not limited to: home page rotors, website calendar items, “News” content, embed links for “The Latest” on home page, tagging photos and maintenance of assets in CMS.
- Lead efforts to place alt tags on images in CMS and tailoring them to trending SEO key words.
- Process and complete work for Marketing Request form submissions related to website updates from other departments.
- Monitor, track and report email performance metrics for website (i.e. website traffic, traffic sources, top pages, bounce rate and more) to key internal stakeholders.
- Analyze performance data and make recommendations for improved strategy
Video Content Creation and Coordination
- Serve as the organizational coordinator on video content strategy for TUW and various initiatives supported by TaUW.
- Utilize in house resources for creation and editing of video assets for use on TUW platforms including social media, website and future media.
- Work with vendors to coordinate videography services including statement of work, estimates, filming and editing processes.
ADDITIONAL RESPONSIBILITIES
- Ensure consistent use of approved brand identity guidelines throughout organization and monitor application fidelity.
- Process and complete work for Fresh Desk tickets as assigned.
- Coordinate assignments and for interns or skilled volunteers.
- Perform other activities as assigned by the Vice President of Communications & Volunteer Engagement
- Complete Andar training as appropriate when offered
Educational Background:
Associate degree required with focus on Communications, Journalism, Public Relations, Marketing preferred; Bachelor’s degree preferred
Skills/Experience:
- Or 5 years of experience in Marketing and Communications role(s) with focus on website and video
Experience
- 1 - 2 years hands-on experience with video creation and editing
- 1 - 2 years hands-on experience with website content management system
- 1 year of project management experience preferred
- Nonprofit experience preferred
Skills
- Proficiency in HTML and CSS required
- Experience with InDesign, Adobe Photoshop, Adobe Acrobat, Andar 360, content management systems for websites, project management software and Google Analytics preferred.
- Proficiency in Microsoft Office suite
- Excellent writing, editing, verbal and interpersonal skills.
- Ability to balance competing priorities.
- Self-starter with ability to dive-in and find answers to questions that may not yet be documented.
- Ability to anticipate and recognize hurdles/obstacles to communicate needs and mitigate potential hazards in program development.
- Ability to discern the purpose of a marketing materials request, consider the audience and guide the messaging.
- Ability to be flexible.
- Strong attention to detail.
PHYSICAL DEMANDS OF JOB
- This job requires exerting up to 20 pounds of force frequently, and/or a negligible amount of force constantly to move objects.
- Worker must frequently use typical office equipment (telephone, copier, printer, fax, etc.).
- Worker sits most of the time.
- Worker communicates with constituents, clients, and/or partners by phone and in person.
- Routinely required to walk and occasionally travel by car.
WORK ENVIRONMENT
- Primarily works in climate controlled office-based setting.
Compensation/Benefits:
Salary: Less than $20,000 per year
Job Function:
Organization Info
Listing Stats
Post Date:
Dec 19 2018
Active Until:
Jan 19 2019
Hiring Organization:
United Way Worldwide
industry:
Nonprofit