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Marketing Project Manager

Nashville, TN, USANashvilleTNUSA
Full-time

The Marketing Manager contributes to the efforts of United Way of Metropolitan Nashville by executing marking strategies and activities that engage community members and other stakeholders in the mission of UWMN. This position manages all marketing activities to pilot new channels of giving and community engagement and is responsible for preserving brand integrity and producing high-quality, effective marketing and advertising strategies. The position is also responsible for the coordination of all marketing projects, management of the project management software system and for providing outstanding customer service to clients and team members.

Areas of Responsibility: 

Directing and Executing UWMN Marketing

  • Conceptualizes and executes innovative techniques to increase community awareness, fundraising and volunteerism through marketing and advertising efforts
  • Coordinates the development and production of all internal and external marketing collateral, advertising campaigns and related marketing materials
  • Works with CMO and marketing and communications teams to ensure consistent voice and brand across all UWMN communications
  • Negotiates and purchases print ad placements and works collaboratively with Digital Content Specialist to support digital advertising efforts
  • Serves as a key member of the UWW Digital Services and Salesforce Philanthropy Cloud teams to ensure successful implementation, maintenance and effectiveness of the products
  • Supports the Chief Marketing Officer in research, development and implementation of new marketing and communications initiatives, products and/or tools

Project Management

  • Processes submitted project request forms from internal departments to ensure requests are fulfilled and to accomplish the desired goals of those who request the project
  • Works collaboratively with the Marketing, Workplace Giving and Community Impact teams to keep all marketing projects moving and ensuring all projects are delivered on time and on budget
  • Is responsible for the routing and approval process of all marketing and communications projects
  • Takes ownership of, and responsibility for, the organization-wide project management software/tool
  • Provides weekly project management reports and communicates status reports to all parties on a timely basis
  • Is attentive to project deadlines and communicates status to appropriate team members to ensure awareness of upcoming and critical deadlines

Strategic Planning and Budgeting

  • In collaboration with Chief Marketing Officer, provides leadership and guidance in creating and executing marketing, advertising and development plans and project activities to ensure brand integrity and consistent organizational voice
  • Responsible for performing external market/donor research through setting up focus groups and sending surveys with key stakeholders to create informed marketing strategies and allow key stakeholders to feel the partnership with UWMN
  • Works with Chief Marketing Officer to develop and operate within the financial budget for the Marketing Department to help ensure the financial stability of the organization
  • Processes all vendor invoices and tracks spending against budget for all marketing and communications projects

Professional Development

  • Provides a superior level of customer service to internal and external customers, delivering high-quality products on time, within budget and with the highest level of courtesy and professionalism
  • Takes initiative in working across teams and functional areas of the organization, and stays abreast of current impact work taking place within, and supported by, the organization
  • Researches emerging marketing trends and applies knowledge to marketing strategies and activities to keep the image and brand of UWMN relevant which allows UWMN to reach toward its vision
  • Explores and identifies marketing best practices, techniques, and advancements to ensure that products, resources, and tools from the Marketing department are the best products, resources, and tools to continue to advance UWMN’s mission and to guarantee UWMN’s standards are being maintained
Educational Background: 
A bachelors’ degree in marketing, communications, journalism, or other related field
Skills/Experience: 
  • A minimum of five years’ experience and a demonstrated track record of accomplishments in marketing and project management
  • Proficient computer skills including Microsoft Office Products
  • Tactical use of the following: Photoshop, Illustrator, InDesign
  • Understanding of printing specifications and best practices
  • Marketing and communication theories, principles, trends, practices, and application
  • Brand perception and positioning
  • Experience with project management software like BaseCamp or ProofHub preferred
  • Demonstrated ability in project management from conception to completion
  • Commitment to quality programs and data-driven program evaluation
  • Strong written and verbal communication skills

Organization Info

United Way Worldwide

Overview
Headquarters: 
Alexandria, VA, United States
Annual Budget : 
$100-500M
Founded: 
1934
About Us
Mission: 

United Way improves lives by mobilizing the caring power of communities around the world to advance the common good.

United Way fights for the health, education and financial stability of every person in every community. We win by living United. By forging unlikely partnerships. By finding new solutions to old problems. By mobilizing the best resources. And by inspiring individuals to join the fight against their community's most daunting social crises.

Listing Stats

Post Date: 
Jan 12 2019
Active Until: 
Feb 12 2019
Hiring Organization: 
United Way Worldwide
industry: 
Nonprofit