Chief Marketing Officer

The following are indicative of the essential functions required to perform this job successfully.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  This profile is not intended to be all inclusive of tasks and responsibilities required; it provides a description of the critical responsibilities associated with this position.

Chief Marketing Officer Tasks

Organizational Leadership

• Participates as a member of the Leadership Team to provide a united, visible, and strong leadership presence across the organization to help instill new thinking, focus and prioritize efforts, operationalize the organization’s strategic plan, and integrate Resource Development and Community Impact.
• Provides support and professional leadership to the Leadership Team and all staff in:
  • The integration of marketing, impact, investment, evaluation and communications
  • The development of effective community volunteer recruitment, training, support, retention and recognition practices with the Chief Development and Chief Impact Officers.
  • Developing a system for grant making that matches community impact opportunities to the wishes of donors
• Manages and monitors budgets, data analysis, grant compliance and other financial oversight

Branding Strategy

• Responsible for the consistent brand-aligned presentation of the organization both internally and externally
• Develops an integrated strategic brand management plan tied to the overall strategic objectives of UWMN
• Conducts regular research on brand awareness and on donor and non- donor insights

Marketing and Communications

• Creates a Marketing Plan that supports the achievement of UWMN Strategic Plan and maintains the integrity of the UW brand image
• Establishes Public Relations goals and works with all available media to promote the UW message(s) and brand
• Develops an integrated year -round social media strategy and presence and assists Chief Development Officer with integration of the Digital Services Operating Group and Sales Force Philanthropy Cloud
• Develops with Resource Development and Community Impact sponsorship opportunities and material to support co-marketing opportunities
• Helps manage direct response fund raising with Chief Development Officer
• Develops organizational collateral material including videos and fundraising material in collaboration with Development and Impact
• Develops advertising program for traditional and social media outlets
• Serves as key spokesperson for the organization with the President and CEO and appropriate volunteers

Staff Leadership

• Provides goal-setting, visioning, leadership, and strategic direction for marketing staff and volunteers
• Supports and cultivates the professional growth and development of marketing staff
• Directs and manages marketing staff activities. Ensures that team members are invested in team activities and decisions and that the team works together to achieve organizational goals
• Guides, motivates, and participates in the training, professional development, and evaluation of direct and shared reports
• Responsible for accurate and timely completion and/or approval of organizational documents, including but not limited to performance reviews, professional development plans, goals and objectives, timesheets, expense and travel reimbursements, and ongoing documentation of performance accomplishments and areas requiring improvements
• Supervise consultants and volunteers

Acquire and Utilize Knowledge

• Updates skills regularly to enhance knowledge of community needs and resources
• Maintains knowledge of current and evolving community fundraising and investment trends, as well as economic, political, technical, and general trends that may impact community need and resources to respond
• Acquires knowledge of United Way Worldwide system and uses to further local work
• Maintains a support system of leaders across the region, state and the UW system
• Participates in the Digital Services Operating Group and Sales Force Philanthropy Cloud User groups

Communications

• Works with the UW team and volunteers to ensure positive and active communication of the resource development agenda, community impact and investment agenda, events, accomplishments and challenges including written reports
• Engages in community-wide and state-level presentations focused on UW’s mission, vision and community impact and investment agenda
• Engages in advocacy and policy work at all levels to create impact and investment opportunities and to demonstrate UW as an effective change agent