Marketing Coordinator

The following are indicative of the essential functions required to perform this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This profile is not intended to be all inclusive of tasks and responsibilities required; it provides a description of the critical responsibilities associated with this position.

Project Management Coordination 

• Processes submitted project request forms from internal departments in order to ensure requests are fulfilled and accomplish the desired goals of those who request the project
• Assists supervisor in routing marketing orders to the appropriate marketing team member so that the creation of the order can commence without delay
• Coordinates the tracking of projects for marketing department and is attentive to project milestones to allow for communication of project status within the project completion progression
• Supports the marketing team by being attentive to project tracking milestones and communicates status to appropriate team members to ensure awareness of upcoming, critical deadlines

Marketing Communications 

• Organizes and crafts email marketing communications in alignment with UWMN’s “One Voice” which allows volunteers, advocates, and donors to become engaged in UWMN’s Education, Financial Stability and Health programs
• Organizes and crafts email marketing newsletters for the Tocqueville Society and Young Leaders Society groups and routes to appropriate team for approval
• Updates tracking reports for email communications to determine open rates, click through rates, etc.
• Assists in tracking press coverage and updating staff to communicate to external stakeholders
• Analyzes email marketing campaigns and optimizes strategies to increase rates
• Ensures UWMN has correct contact information for volunteers and donors so that communications are received and lead to the acts of volunteering, advocating, and giving
• Ensures compliance and best practices in email marketing at all times
• Responsible for creating and tracking surveys and their results
• Presents all work in a manner that reflects an attention to detail and excellence (utilizes appropriate grammar, spelling and punctuation in all communications) which increases trust and brand integrity with volunteers, advocates, stakeholders, and the community

Marketing Support Functions

• Processes invoices for the marketing department including: coding, gaining appropriate signatures, and submitting invoices to finance for payment to allow proper invoice allocation and timely payments
• Distributes invoices coded to other departments in a timely manner so that departments can allocate expenses properly within its budgets
• Maintains and ensures accuracy of invoice tracking spreadsheet to allow for department heads to determine if departmental spending is an effective expenditure of resources
• Coordinates resources necessary for successful trade show booths and meetings in order to increase visibility and recognition for UWMN
• Researches emerging marketing trends, practices, and terminology in order ensure effective communication with marketing team
• Creates presentations in PowerPoint for select meetings and events
• Helps to set up events and attends as a representative of the organization
• Provides back up support to the Workplace Engagement and Major Gifts teams