Leads, designs, and builds the digital engagement strategy for United Way of Northern New Jersey to transform our business and drive donor engagement, acquisition and retention. Develops the necessary strategies and programs required to attract, engage and retain donors, reach/exceed financial goals and build the United Way brand by driving traffic, revenue and maximizing efficiency in digital marketing channels. Leverages expertise to support and expand digital campaigns across our multi-channel mix within available information technology capability. Plays a leadership role with a high degree of cross-functional coordination across the organization. Works with the ALICE Brand to drive traffic, revenue and maximize efficiency. Serves as a member of the ex-SMT leadership team and present at Board meetings.
Event registration
- Mobile and desktop access points
- Automatic outlook calendar posts
- Automatic social posts
- Easy, one-step event creation and management of lists
- List generation for registration (easy tool)
- Continuity of backend support for event registration and payment options
Donations
- Easy, one-step donating option
- Mobile friendly donating, text to give options
- Repeating donation as an option
- Option for donor to cover processing fee
- Multiple options for giving (paypal, venmo, social microburst “Go Fundme” campaigns)
- Ease of donor to apply their gift to any area they want (WU, Tools for School)
- Ability to track online donations to specific campaign that inspired the gift
- Management of personal donation page (with printable receipts/acknowledgements)
- Automatically generated acknowledgments with customized content (i.e. social posts about donation/support)
- Follow up with donors regarding how their support was utilized
Donor profiles
- List segmentation and management (de-dupe functions)
- Easy to use, intuitive tool to manage donor files
- Easy to track CRM
- Slicing and dicing of data abilities to target groups (i.e. employer, affinity groups, gender, demographics, etc)
Communications
- Intuitive, user-friendly tool for sending emails to target groups
- Newsletters
- Unsubscribe functionality for automatic interface with database
Cross-communication
- Tools enabled to create a unified donor experience
Website
- Analysis of website platforms
- Interface with our donor experience
Training and succession planning
- Identify staff supports for system components
- Onboarding of new staff to use tools
- Sharepoint basic training and usage to its fullest capacity (and reorg of our existing content for ease of use)
Salary: $81,000 to $90,000 per year