The American Heart Association (AHA) has an excellent opportunity for a Health Strategies Director – Communications & Community Impact serving the Gulfport/Biloxi and Mobile markets.
Areas of Responsibility:
- Elevate the visibility of the AHA in the Community: The Director will work in coordination with volunteers to strategize, develop, and implement marketing and public relations activities in targeted markets through diverse audiences, specifically:
- Produce various marketing collateral and communication pieces (such as key messaging, scripts, advertisements, fact sheets, brochures); promote AHA events, market health priorities, campaigns, and volunteers through local publications, broadcast and online channels;
- Manage media relationships, write and distribute press releases and other communications materials and secure media partners around events and initiatives
- Manage and implement key strategies around health promotion on social media sites. This includes crafting messaging and creative elements.
- Support sponsor activation plans around key health priorities for top-level cause and event sponsors; and maintain the integrity of the brand and identity of the AHA by developing and/or reviewing/editing various marketing or print materials. Provide media ROI (Return on Investment) reports to internal and external partners for key events.
- Support Blood Pressure, Cholesterol, and Diabetes Control Improvement: The Director will work with healthcare providers to ensure best practices for treatment of patients through initiatives and programs including but not limited to: Target: BP™ and Check. Change. Control. CHOLESTEROL™. S/he will consult with clinical staff for data entry, data reporting, compliance issues, and strategies for improved patient outcomes.
- Engage & Empower Volunteers: The Director will be accountable for the recruitment and management of volunteer networks in the market. S/he will build a network of meaningful volunteer partnerships to advance the mission. S/he will provide timely direction, meaningful opportunities, resources and recognition to volunteers while at the same time relying on their expertise, abilities and willingness to leverage their networks to drive the goals of the organization. S/he will hold others accountable, both volunteers and staff, while being accessible and building collaborative staff-volunteer partnerships that are based on a foundation of mutual trust.
- Initiate a Community Health Plan: In conjunction with community partners and focusing on eliminating health disparities, the Director will initiate an assessment of the community health needs in the local market with a focus on eliminating health disparities and achieving health equity. This could include initiative Policy, Systems and Environment improvements, or leading or joining a Collective Impact initiative.
Educational Background:
Bachelor’s degree from an accredited university preferred. College coursework combined with related experience may be substituted for a degree.
Skills/Experience:
- Related experience may be substituted as follows: 1 ½ years’ experience equates to 1 full-time year of higher education.
- Knowledge of a variety of mass and alternative media and principles of journalism including news gathering, interviewing, writing and editing.
- Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics of public relations, promotion, and marketing and business communications.
- Knowledge of social media platforms and campaign creation. Knowledge of design software and video editing programs a plus.
- Demonstrated excellence in written communication skills, including news, business, social media and persuasive writing.
- Demonstrated skills in effective one-on-one and group communications and work with all levels of media contacts, community leaders, and AHA volunteers and staff.
- Demonstrated strategic thinking skills in assessing the local market environment and available resources to successfully implement new and existing programs.
- Proven ability to recruit, mobilize and manage volunteers, including C-suite level executives.
- Demonstrated ability to manage large projects and events ensuring deadline compliance.
- Ability to deal professionally in a corporate and non-profit environment and assume responsibility for guiding communication projects and programs from inception through completion.
Job Function:
Organization Info
Listing Stats
Post Date:
Oct 9 2019
Active Until:
Nov 10 2019
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit