We have an exciting opportunity for an experienced fundraising or marketing professional to join the Sponsorship Experience team within our Public Engagement Group. Child sponsorship is the team's core product, and in this role, you’ll take an active lead in delivering a high value sponsorship experience through multi-channel marketing campaigns. These will drive supporter loyalty and satisfaction, helping bring to life the change supporters are making in the lives of the world’s most vulnerable children.
In the team we love the fact that each day is different - from creating concepts, briefing, copywriting, and design, through to project and agency management, data selection, analysis and insight. Within this role, you'll deliver exceptional experiences for our World Vision child sponsors through the development and delivery of timely, high-value and inspiring multi-channel marketing campaigns that demonstrate the difference their sponsorship is making. This in turn increases sponsor loyalty and retention, and deepens engagement between the sponsor and child.
You will create compelling copy content, as well as manage relationships with our design, print, digital and film agencies, so that you work collaboratively to produce emotive communications that ‘reach’ our supporters and bring to life the change they are making. This role will give you the opportunity to develop new and innovative ways of communicating the impact our supporters are making. It will be your job to ensure our sponsor communications truly reflect World Vision’s mission and Christian ethos to our diverse supporter base.
Working alongside our data team, you'll have the chance to understand supporter behaviour, as well as measure results and capitalise on future activities and campaigns. You will plan, build and extract data using our CRM system and work with other data stakeholders in the organisation.
With a relevant degree in direct and/or digital marketing or fundraising, and a good level of direct marketing, statistics and data analysis/insights experience, you will be an excellent communicator with a creative outlook, have an eye for detail and fantastic relationship-building skills. You will relish the opportunity to deliver multi-channel campaigns, and use data and customer insights to help develop new ideas.
As a Christian, this role offers you the opportunity to integrate your Christian faith within World Vision UK and be sensitive to its various expressions across cultures and denominations.