Indiana United Ways is the state association that works with Indiana’s 52 United Ways to create a thriving statewide United Way network. United Ways in Indiana fight for the health, education, and financial stability of every person in every community. Indiana United Ways is looking to hire a motivated and enthusiastic full-time Digital Marketing Associate to join our growing team to support our digital marketing strategies and report to the IUW Marketing Director.
Areas of Responsibility:
- Proficient use of Salesforce Marketing Cloud to deliver emails and email campaigns, provide success analytics
- Help coordinate with United Way Worldwide to build email journeys for Indiana United Ways participating in Digital Services
- Develop quarterly digital marketing calendars and plans for members and to support internal communication strategy
- Produce campaign recap summaries to analyze past performance and identify new opportunities to improve existing campaigns. Conceptualize and create regular reporting and dashboards to demonstrate campaign progress and region success
- Champion and educate stakeholders on best email marketing practices including optimal subject lines, content creation and layout, call to action placement, third-party connectors, and visual enhancements.
- Analyze and segment existing data/leads and lists to drive improvements around donor conversion
- Collaborate cross-functionally within IUW on internal digital marketing support
- Support the development and distribution of consistent messaging across all digital media channels including email, social media, video, and website
- Leverage basic knowledge of web technologies to support the upkeep of online assets including landing pages, web forms, websites (WordPress CMS)
Educational Background:
BA/BS required
Skills/Experience:
- 2+ years of digital marketing experience required
- Proficiency in Salesforce Marketing Cloud and Salesforce CRM
- Experience collecting and communicating online reporting and analytics
- Understanding of United Way and passion for helping people through nonprofits
- Proficient in Microsoft Office applications
- Fluent in Adobe Illustrator and InDesign software
- Experience with marketing automation software, Salesforce.com CRM, Social Media Management tools
- Proficient in WordPress and other CMS
Experience
- Digital Marketing: 3 years (Preferred)
- Salesforce CRM: 1 year (Preferred)
- Microsoft Office: 1 year (Preferred)
- Email Marketing: 3 years (Preferred)
- Adobe Illustrator: 3 years (Preferred)
Job Function:
Organization Info
Listing Stats
Post Date:
Dec 21 2018
Active Until:
Jan 21 2019
Hiring Organization:
United Way Worldwide
industry:
Nonprofit