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Director of Digital

This job is no longer available

Houston, TX, USA
Full-time

The Director leads, designs, and builds the next generation digital engagement strategy for United Way of Greater Houston (UWGH) to transform our business and drive donor engagement, acquisition and retention. This position develops the necessary strategies and programs required to attract, engage and retain donors, reach/exceed financial goals and build the United Way brand by driving traffic, revenue and maximizing efficiency in digital marketing channels. This position develops viral content plans in line with the United Way brand identity and our desire to retain and inspire our existing donors/volunteers while attracting new ones. Leverages expertise to support and expand digital campaigns across our multi-channel mix within available information technology capability. Plays a leadership role with a high degree of cross-functional coordination across the organization. Serves as a member of the donor relations leadership team.

Areas of Responsibility: 
  • Digital Strategy Development/Fundraising:   Architect, communicate and build alignment on key digital communications efforts to drive new donor acquisition and deepen relationship with existing donors. Initial focus will be on tying digital campaigns to United Way’s core community impact work, creating deeper understanding of United Way’s work and resulting in increased brand advocacy, loyalty and investment among donors. Responsible for helping raise the annual campaign revenue.
  • Constituent Relationships: Work with UWGH’s Mission and Strategy and Brand/Marketing teams to identify, develop and implement opportunities to communicate community impact work, UWGH goals and priorities to constituents.  Be knowledgeable about UWGH’s work in the service area and be an effective and compelling communicator of the same to advance engagement and brand value.
  • Analytics and Reporting:  Collaborate with operations and reporting team members to leverage and enhance existing data and analytics, and develop additional research and data sources as necessary, to inform strategy development and ongoing measurement and optimization. Measure and communicate results on key performance indicators. Synthesize insights to create actionable recommendations to further drive results.
  • Operational Excellence:  Drive efficiencies of the giving portal, communications, and engagement efforts without compromising quality or user/donor experience.  Work with UWGH operations team to assure delivery of high-quality customer service.  Provide timely and accurate reporting to internal and external audiences.
Educational Background: 
Bachelors or better in Marketing, Business Administration or a related field.  
Skills/Experience: 
  • Minimum of 7 years of demonstrated history of successful sales, fundraising, or relevant experience and strategy development;
  • Minimum of 4 years in digital marketing and/or communications, with demonstrated success in creating compelling brand experiences, messaging, and identifying emerging market trends utilizing digital channels preferred.
Compensation/Benefits: 

Salary: $141,000 to $160,000 per year

Organization Info

United Way Worldwide

Overview
Headquarters: 
Alexandria, VA, United States
Annual Budget : 
$100-500M
Founded: 
1934
About Us
Mission: 

United Way improves lives by mobilizing the caring power of communities around the world to advance the common good.

United Way fights for the health, education and financial stability of every person in every community. We win by living United. By forging unlikely partnerships. By finding new solutions to old problems. By mobilizing the best resources. And by inspiring individuals to join the fight against their community's most daunting social crises.

Listing Stats

Post Date: 
Jul 17 2019
Active Until: 
Aug 17 2019
Hiring Organization: 
United Way Worldwide
industry: 
Nonprofit