The primary role of this position is to grow and manage our marketing efforts. The ability to communicate the vision of the organization in a bold, passionate, and compelling manner is critical to success. This position is responsible for all marketing, branding, public relations, and corporate communications for ESNT, as well as the relationship with Easter Seals headquarters in these areas.
This position is also responsible for helping shape and lead the organization’s future.
Although it is not possible to provide an exhaustive list of all types of duties, responsibilities, and performance standards, the following are essential job functions:
- Be at work on time and ready to start work.
- Regular attendance required during regular business hours; is subject to supervision during working hours; requires interaction with coworkers and supervisors.
- Participates in Easter Seals North Texas meetings as required and appropriate.
- Knows and abides by Easter Seals North Texas policies and procedures.
- Promotes a unified, team-oriented atmosphere in all communications and actions.
- Is professional in appearance and demeanor.
- Communicates Easter Seals North Texas’ vision, purpose, and values to the public.
- Develops comprehensive marketing and brand strategy in line with strategic vision and objectives for the organization.
- Responsible for all marketing reporting to Easter Seals headquarters.
- Works closely with Easter Seals headquarters in all marketing endeavors as a liaison to national staff to implement corporate marketing, direct marketing, and other nationwide initiatives.
- Identifies target markets, prepares marketing strategies, develops and maintains visibility for the organization.
- Supervises the design and publication of all agency-related printed materials.
- Supervises the preparation of all external communications such as letters, notes, brochures, newsletters, annual reporting, and any other form of communication.
- Supervises and implements all social media.
- Supervises website maintenance.
- Develops and/or issues all press releases and story ideas.
- Serves as a partner with the management team in creating, communicating, and contributing to the strategic implementation of the vision and mission of Easter Seals North Texas
- Integrates the entire management team into the organization’s comprehensive marketing process.
- Responsible for all Abila Fundraising reporting including monthly reports.
- Processes and records all donations, including thank you notes.
- Responsible for marketing ESNT services at community fairs and doctor visits/referrals.
- Responsible for volunteer recruitment for special events.
Primarily office conditions, however local travel throughout the DFW area is required. General working hours are 8:30-6:00 Monday through Thursday, with 30-minute lunch breaks and 8:30 to 12:30 on Friday. Additional evening, early morning, and weekend work will be required with this position. Flexibility in hours will be determined in consultation with supervisor.