The Director of Marketing is a creative and strategic leader who will utilize relationships, partnerships and a variety of communication mediums to position United Way of Larimer County (UWLC) as a leader in the community. The Director will effectively communicate UWLC’s mission and ensure all communication to donors, volunteers and community members is professional, effective and impactful. The Director serves on the Leadership Team and the Board of Directors Marketing Committee. The Director will increase brand awareness for United Way through strategic advertising and media relations and will support all departments and events with marketing plans, communication and advertising. The position is responsible for writing, media relations, brand standards, UWLC reports and quality certifications, the annual report, website and collateral design, editing, supporting Executive staff with speeches, staff and board messaging, and revenue generating campaigns.
Areas of Responsibility:
Marketing & Communications
- Coordinate all advertising and public relations across the organization with an emphasis on in-kind advertising and no or low-cost marketing opportunities that increase United Way’s exposure and standing within the community.
- Work with the Resource Development team to develop business plans and materials for corporate sponsorship packages, Business Cares packages and more.
- Create, organize and disseminate online and print materials for United Way.
- Develop marketing and advertising for State of Community and other key organization events.
- Implement protocols and quality control measures to ensure the quality and accuracy of communication is consistently excellent.
- Oversee and provide content for internal communication.
- Develop messaging and implement plan to update all communication platforms and audiences accordingly.
- Ensure that website language and architecture creates best possible user experience.
- Work with staff and board on refinements to mission statement, vision and messaging.
- Write speeches, talking points, articles and marketing pieces for online and print sources.
- Edit /approve print and online marketing, media and donor communication.
- Oversee media relations and write pieces for publication to highlight the work of United Way.
- Develop presentations and materials all staff to use with constituents.
- Work collaboratively with expert consultants on crisis communication as necessary.
- Increase online stakeholder engagement.
- In coordination with the Vice President of Community Impact & Engagement and other staff, develop organization and departmental marketing and communications strategies to advance the goals and objectives of United Way.
- Create an annual report.
- Improve Board of Directors materials to increase engagement.
- Write compelling pieces for use in grants, newsletters, donor appeals and other constituent messaging.
- Support the Be Ready campaign through content and website updates, meeting attendance, and event promotion.
Community Engagement:
- Implement effective communications and community engagement strategies to make volunteer events/initiatives revenue positive.
- Increase utilization of interns and volunteers to reduce marketing and personnel costs.
Budgeting, Efficiency and Metrics:
- Pursue opportunities to reduce marketing costs.
- Coordinate all marketing /communications /promotional purchases across the organization, with an emphasis on in-kind donations.
- Manage budget for all advertising, promotional items, communications/marketing materials, event marketing costs and other marketing/communications costs.
- Implement procedures to streamline and coordinate all marketing/communications efforts across the organization.
- Develop strategy and goals for marketing/communications activities with measureable outcomes.
Staff Supervision:
- Manages staff, volunteers and interns.
- Conducts annual performance evaluations.
- Assists in creating and implementing department-wide strategy, goals and budgets.
Other Duties:
- Maintain excellent communication with all staff.
- Attend and participate in Community Impact & Engagement Department and other staff meetings.
- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Educational Background:
Bachelor’s degree in journalism, communications or related field.
Skills/Experience:
- Five or more years of professional experience that includes marketing, development, community relations and/or nonprofit administration.
- Track record of successful sponsorship solicitation or other revenue generation within a nonprofit setting.
- Andar or other CRM experience.
- Proven ability to grow and retain donors, volunteers and sponsors.
- Computer skills in Microsoft Office (Word, Excel, and Outlook) and PowerPoint.
- Strong graphic design skills, including ability to create and edit pieces in Adobe Photoshop, Illustrator and InDesign.
- Website design/HTML experience.
- Ability to update content and images online.
- Strong project management skills.
- Ability to prioritize tasks and handle multiple tasks concurrently and completely, with responsible follow-through.
- Able to initiate and complete tasks and programs independently.
- Strong organizational and time-management skills.
- Hardworking, proactive, and solution-focused.
- Innovative, self-reliant, and detail-oriented.
- Flexible and service-oriented.
- Excellent writing and editing skills.
- Excellent oral communication skills and ability to effectively and professionally communicate with community leaders, volunteers and donors.
- Commitment to excellence and to United Way of Larimer County’s mission and goal.
Work Environment
- This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands
- The physical demands described here are representative of those that must be met by an employee to successfully perform the es
- While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
Compensation/Benefits:
Proposed Annual Salary Range: $52,000 – $56,000
How to Apply:
Job Function:
Organization Info
Listing Stats
Post Date:
Aug 6 2019
Active Until:
Sep 6 2019
Hiring Organization:
United Way Worldwide
industry:
Nonprofit