The primary purpose of this position is to collaborate in the development, growth, strategy and execution of the Email, SMS and Telemarketing Programs, with a primary focus on Undesignated fundraising, working towards an annual total email revenue of $3 million across the agency. This position will manage all resources necessary to successfully deploy agency email campaigns on-time and within budget while identifying and pursuing opportunities for improvement and optimization.
This position will assist in developing the strategic annual marketing plan and objectives with direction from the Director and senior management and work with internal stakeholders to ensure that all donors are being cultivated and stewarded to their highest levels of giving and that all channels are being maximized. Integration, collaboration and team-work are critical to the success of this position.
Areas of Responsibility:
Campaign Management: (30%)
- Oversee execution of Email, Telemarketing and SMS Campaigns, which include campaigns to support undesignated fundraising, sponsorship, emergency fundraising, and other agency initiatives
- Develop campaign-level and overall segmentation strategies, special projects involving Email, SMS and Telemarketing and CRM data exchanges
- Responsible for the day-to-day development and implementation of the outbound telemarketing campaigns to upgrade donors to sustainers, raising undesignated revenue by converting 1X donors to multi-donors and generate new donors through acquisition campaigns
- Responsible for the following retention and welcome email engagement streams: 1X Donor, Recurring Donor, Sponsorship and Mid-Level Giving
- Manage relationships with external partners for provision of Email, Telemarketing & Mobile services for inbound/outbound text marketing, text to give fundraising platform, mobile advocacy and mobile marketing
- Act as main liaison with internal stakeholders; gather goals and objectives of all campaigns and provide notifications of campaign status, as well as results and recommendations
- Ownership of Review Board process by acting as lead contact and knowledge base for approval process
- Work with development and integration teams to ensure email, mobile and phone data capture and integrity, and provide best practices to digital advertising and production teams
- Lead campaign meetings including campaign kick-off, creative strategy and campaign status
Strategy & Planning (30%):
- Utilize specialized knowledge of email marketing to manage complex tasks, programs and projects
- Identify and pursue opportunities to optimize email, SMS and telemarketing channels and elicit subscriber base and revenue growth to meet program plan
- Responsible for convening working groups and steering groups; managing project timelines, schedule and resources; and developing and monitoring KPIs
- Identify new revenue sources through innovative online, email, phone and mobile partnerships and manage existing relationships
Program Analysis & Evaluation: (25%)
- Develop reports to benchmark and measure effectiveness of email marketing program
- Monitor key performance indicators (revenue, expense, and specific email, phone & SMS metrics) to ensure tracking according to plan
- Responsible for individual email campaign performance results and analysis
- Identify donor, subscriber, and engagement trends utilizing data extracted from ESP and STC CRM database
- Report monthly and yearly budget updates to key stakeholders
Emergency Fundraising: (10%)
- Responsible for developing emergency fundraising strategies and segmentation recommendations; oversee execution of emergency email deployments
- Expected to work after work hours or on weekends, on occasion, to support high-priority emergency response
Budget: (5%)
- Oversee payment processing of all invoices, including coding and submission to Accounts Payable; act as main point of contact for invoice processing matters
- Work with internal stakeholders to monitor and track spending; acquire Statement of Work agreements on behalf of internal stakeholders for new email project requests, when necessary
- Support Director, Senior Director and AVP on other projects, as needed and perform other duties as may be required
Educational Background:
High school diploma required
Skills/Experience:
- Minimum of 3-5 years’ business experience preferred, non-profit experience a plus
- Experienced user of SMS and Email Service Platforms. Experian; CheetahMail preferred.
- Experienced user of Microsoft Office (Outlook, Word, Excel and PowerPoint)
- Technology savvy with solid understanding of the web, online marketing, direct marketing and best e-mail practices.
- Expected to work after work hours or on weekends, on occasion, to support high-priority emergency response
- Basic understanding of Telemarketing retention and acquisitions campaigns
- Excellent verbal, written and interpersonal communication skills
- Proven success in making and executing on strategic operational decisions
- Proven ability to perform quality control and proofreading tasks
- Ability to work under pressure on a number of competing tasks
- Strong organizational, interpersonal and motivational skills.
- Advanced skills in Microsoft PC applications (Word, Excel, PowerPoint and Outlook)
- Strong multi-tasking skills.
- Ability to solve problems independently.
Preferred Qualifications
- Bachelor’s degree in marketing/communications or degree in related field
Compensation/Benefits:
- Aetna Medical and Dental insurance with a concierge service
- Health Care and Dependent Care Flexible Spending Account
- Vision Insurance
- Life insurance
- Employee Assistance Program
- Commuter Benefit Program
- Vacation and Sick leave
- Paid holidays
What makes us special!
- Generous Retirement Savings with matching company contributions of up to 8%
- Family Leave – 10 additional days of paid time off for you to use to care for your family members
- Additional Maternity and Paternity Leave – 30 days where parents can take additional paid leave (beyond short-term disability and FMLA) at the birth or adoption of a child during that critical first year!
- Critical Child Illness Leave – We hope you never have to use it, but we will provide an additional 30 days of paid leave per year should your dependent child be faced with a critical illness.
- Pet Insurance, Critical Illness Insurance, Identity Protection, Home, Auto and additional Life insurances
- Summer Fun Fridays – During the summer months, early release at 1:30 pm every other Friday!
- Volunteer Day – One paid day a year to support the causes that matter to you!
- Ergonomic Options – Every employee at our HQ offices has the option of a sitting/standing desk
- Leadership and Employee Development Training, including:
- Our remarkable in-house CORE, Senior Management Development, and Leadership Development Programs
- Language learning opportunities
- Continuous Improvement skill development programs
- Brown Bag information sharing sessions
- Work hard/Play hard! We make sure there’s ample opportunity for fun, engagement, and celebration while you work, such as networking events, March Madness, World Cup, Dodgeball Tournaments, Take Your Child to Work Day, Founder’s Day, and our annual Day of Service
Job Function:
Organization Info
Listing Stats
Post Date:
Jun 8 2019
Active Until:
Jul 8 2019
Hiring Organization:
Save the Children US
industry:
Nonprofit