This role will drive agency strategies working with canvassing vendors on a multi-million dollar spend to increase undesignated revenue by recruiting recurring donors to give regular donations. Work collaboratively with retention team to help realize ambitious revenue goals with a primary focus in tracking and analyzing success metrics.
Areas of Responsibility:
Strategy & Planning 30%
- Working with Director, Sr. Director & canvassing vendors, developing effective acquisition strategies to help continue the growth of acquiring new recurring donors and to optimize canvassing program to support agency undesignated revenue goals.
- Build fiscal campaign budgets for all vendors.
- Monitor and evaluate campaign budgets and revise as needed during reforecasts and monthly updates.
- Supply budget inputs to Integral/modeling vendor.
- Report, as needed, budget updates to key stakeholders.
Personal Fundraising 30%
- Manage vendor relationships.
- Complete timely delivery of attrition reporting to vendors and ensure contractual obligations are being met.
- Develop & improve comprehensive canvasser training program & work with vendor(s) on motivating existing canvassers with incentive strategies.
- Partner with Retention and Marketing Analyst on key strategic opportunities to maximize recurring donor loyalty of canvassed acquired donors to meet monthly attrition and revenue goals.
- Partner with Retention and IT to ensure Waysact effectiveness, credit card monitoring & improvements to processes.
- Ensure vendors are on track with budgets and all KPIs.
- Provide talking points & training if applicable to internal call center teams and ensure complaint tracker procedures are followed.
- Management of all marketing and communications collateral for canvassers including scripts, mandates, leave behinds.
- Develop testing strategies to improve overall campaign performance.
- Maintain monthly and weekly reporting metrics and provide key analysis on the channel by vendor, canvass method and product.
- Identify opportunities to leverage channel to support agency and global priorities.
- Obtain project/campaign/material legal approvals by acting as lead contact and knowledge base for legal approval process.
Program Analysis & Evaluation 30%
- Evaluate results, analyze strategy effectiveness, and modify strategies based on results.
- Monitor campaign performance and report on results.
- Analyze ROI & LTV analysis for program.
- Work across the Movement to leverage knowledge sharing, best practices, benchmarking and other global movement reporting.
- Ensure campaign spending is on track with budget and advise if variances are anticipated.
- Investigate means of improving cost-efficiency for all initiatives for which responsible.
And perform other duties as may be required 10%
- Support Director, Sr. Directors, AVP and VP on ad-hoc projects.
Educational Background:
Bachelor’s degree in marketing or degree in related field (may substitute relevant experience)
Skills/Experience:
Required Qualifications
- You have a minimum 5-7 years' experience in direct response fundraising, marketing and/or working in a similar capacity with emphasis on project/campaign management skills required to drive campaign performance
- Professional level of technical or managerial knowledge, skills, and experience to manage the operational activities of a unit or team, or provide the technical and management support related to various size programs, grants or projects.
- Proven experience in project management skills
- Demonstrated ability to handle numerous projects simultaneously
- Proven written and verbal communication skills
- Proven ability to work well under pressure and meet deadlines
- Demonstrated exceptional attention to detail
- Independent problem-solver and decision-maker.
- Must be very competent at reporting data relating to program performance.
- Strong attention to details.
- Excellent written and speaking abilities.
- Strong organizational, interpersonal and multi-tasking skills.
- Advanced skills in Microsoft PC applications (Word, Excel, Outlook).
Preferred Qualifications
- Proven expertise with the principles of face-to-face fundraising desired.
Compensation/Benefits:
- Meaningful work, with a knowledge that you are changing the lives of children all around the world
- A family friendly work environment
- Highly collaborative and innovative teams
- Generous paid vacation days, holidays, family leave days, and sick time
- Healthcare plans including medical, dental, and life insurance
- Retirement savings account with matching company contributions
- Structured and formalized management development and coaching programs for mid and senior level managers
- Extensive e-learning opportunities on a variety of topics offered through our affiliation with several prestigious universities and with the American Management Association, as well as language learning opportunities
Job Function:
Organization Info
Listing Stats
Post Date:
Jan 11 2018
Active Until:
Feb 11 2018
Hiring Organization:
Save the Children US
industry:
Nonprofit