The primary purpose of this position is to support the Director, Mass Market Fundraising in Catalog, Acquisition and Small Business mailings. Responsibilities include regularly creating and analyzing results, reviewing creative, provide strategic recommendations, managing campaign budgets and ensuring the timely execution of all campaigns. The Associate Director, Mass Market Fundraising will be the key liaison with all stakeholders including but not limited to vendors and internal departments such as the Response Center, Marketing and Communications department and Web and E-mail team
This position will also assist in the management of our list rental/exchange program as well as involve working with our list brokers on acquiring lists for campaigns and establishing merge purge instructions for mailings.
Strategy and Planning 15%:
- Working with the Director to develop marketing strategies to help continue the growth and success of the these mailings based on trends, opportunities for improvement, LTV and peer comparisons
Managing Campaigns 45%:
- Responsible for the execution of the direct mail mailings ensuring all Key Performance Indicators are met.
- Identify key strategic opportunities for improvement and efficiencies
- Assist in list segmentation recommendations and the development of new models
- Manage merge/purge and list exchanges
- Work with internal and external teams to ensure proper management of production/mailing, creative, etc.
- Ensure all schedules are met
- Manage new campaigns as required
Program Analysis and Evaluation 15%:
- Monitor campaign performance and report on results
- Provide strategic recommendations based on results and LTV reporting
Budget 15%:
- Manage acquisition campaign budgets
- Work with internal teams to monitor and track spending
Support Director, Sr. Director and AVP on other projects as needed. 10%
- Minimum of 5-7 years of experience in consumer direct mail acquisition marketing, including marketing plan and budget development, list and program analysis and creative direction.
- Non-profit experience preferable.
- Bachelor degree required; marketing preferred.
- Proven excellent project management skills.
- Previous experience working with strategic, analytical, operational and creative teams.
- Experience managing various vendors, including print, lettershop, merge/purge, creative and list brokers.
- Demonstrated ability to handle numerous projects simultaneously
- Proven written and verbal communication skills.
- Proven ability to work well under pressure and meet deadlines.
- Demonstrated exceptional attention to detail.
- Strong organizational, interpersonal and motivational skills.
- Advanced skills in Microsoft PC applications (Word, Excel, PowerPoint and Outlook)
- Strong multi-tasking skills.
- Ability to solve problems independently.
Save the Children invests in childhood – every day, in times of crisis and for our future. In the United States and around the world, we are dedicated to ensuring every child has the best chance for success. Our pioneering programs give children a healthy start, the opportunity to learn and protection from harm. Our advocacy efforts provide a voice for children who cannot speak for themselves. As the leading expert on children, we inspire and achieve lasting impact for millions of the world's most vulnerable girls and boys. By transforming children's lives now, we change the course of their future and ours.
Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom Save the Children is in contact. All Save the Children Representatives are explicitly prohibited from engaging in any activity that may result in any kind of Child Abuse. In addition, it is Save the Children’s policy to create and proactively maintain an environment that aims to prevent and deter any actions and omissions, whether deliberate or inadvertent, that place children at the risk of any kind of Child Abuse. All Save the Children Representatives are expected to conduct themselves in a manner consistent with this commitment and obligation. Any violations of this policy will be treated as a serious issue.
Save the Children provides an attractive benefits package including competitive salaries, a matching retirement plan, health and welfare benefits, life insurance, an employee assistance program, generous time off and much more. We provide equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. Save the Children complies with all applicable laws.