Mile High United Way is seeking a Manager, Digital Marketing and Content who will be responsible for developing and executing digital strategies to increase brand recognition and engagement with our donors, volunteers, community partners, and the wider community. They will also manage the development of stories and content for use through digital platforms.
The Digital Marketing and Content Manager will be a strategic thinker, stays current on industry trends and best practices, and has experience planning, executing and optimizing digital marketing campaigns in-house or in an agency setting.
They will be accountable for the day-to-day management of all digital marketing platforms, including website, email marketing, social media, mobile marketing, paid search, and online advertising.
Areas of Responsibility:
- Develop and execute strategies for social media, website optimization, email communication, video promotion, and mobile and online campaigns to engage and attract donors to Mile High United Way
- Plan, execute and maintain internal calendar for content creation and curation
- Develop compelling digital content and stories about our impact, volunteers, and corporate partners, working with internal teams, including in-house videographer
- Lead cross-functional editorial team to develop content strategies for various audiences
- Actively seek out and help define new creative methods and mediums for telling our partner, donor, and volunteer engagement stories
- Use data and analytics to track and monitor website, email, and social media traffic and optimize campaigns based on the best-performing strategies
- Oversee the day-to-day management and execution of the national digital services program, in alignment with United Way Worldwide and other local United Ways
- Optimize digital content to ensure both search engine visibility and favorable user experiences
- Engage in research and implementation of content architecture, audience segmentation, UI/UX, A/B testing and any other approaches
- Work with graphic designer to design web pages, email templates, social media posts and other digital marketing materials
- Increase traffic and engagement on Mile High United Way's digital channels including website, Facebook, Twitter, LinkedIn, Instagram, and Snapchat to raise awareness, generate leads, and increase online donations
- Manage website content with support of Marketing Coordinator
- Manage and serve as the agency resource for our intranet to facilitate internal communication
Educational Background:
Bachelor's degree required
Skills/Experience:
- 3 to 5 years of digital marketing experience
SPECIAL SKILLS/KNOWLEDGE
- Understanding of the various digital marketing platforms and best-practices for utilization
- Experiencing developing SEO and SEM strategies
- Experience developing and implementing customer or donor journey campaigns.
- Exceptional writing and editing skills
- Combination of marketing and publishing mindset; always think "customer first"
- Understanding of journalistic writing principles
- Strong interpersonal communication skills
- Experience interviewing internal and external stakeholders from all demographics
- Ability to prioritize multiple assignments
- Flexibility adjusting to unexpected assignments, difficulties, and deadline
- Strong relationship building skills and ability to work effectively with Mile High United Way donors, volunteers, agencies, and community representatives
- Good organizational skills and an ability to prioritize multiple tasks
- Applicants should be quick learners who enjoy staying up-to-date with digital marketing trends
- Strong interpersonal and project management skills, interaction with internal clients and presentations may be required
COMPUTER SKILLS
- Experience with various content management systems and platform such as Drupal, and WordPress
- Familiarity with HTML and CSS
- Experience with systems and applications like Salesforce, Marketing Cloud, Exact Target, Hootsuite, CVENT
- Experience in managing online advertising campaigns such as Google AdWords
- Experience using Google Analytics and analyzing results
WORKING ENVIRONMENT
- Typical office environment with occasional out-of-office meetings
Job Function:
Organization Info
Listing Stats
Post Date:
Jun 29 2018
Active Until:
Jul 29 2018
Hiring Organization:
United Way Worldwide
industry:
Nonprofit