The American Heart Association has an excellent opportunity for a Social Media Correspondent in our Digital Content & Marketing department based out of our National Center office located in Dallas, TX! This individual will be responsible for executing, monitoring and analyzing social media communications plans. Responsible for reviewing AHA related content and converting to appropriate social media platform. Responsible for analyzing responses and modifying message or interactive content to meet business and program strategy while increasing engagement and followers.
Areas of Responsibility:
- Moderate assigned Facebook, Twitter, Pinterest, YouTube, and Google+ properties, including creating and maintaining daily editorial calendar in line with content for respective website, as well as AHA content. Moderate members/fans for their questions, comments, and moderate for spam and inappropriate comments. Ensure all posts to social platforms align with standards and overall goals of the American Heart Association
- Understand the brand tone and style to create compelling social content that aligns with Go Red strategies, promotions, and key messaging
- Create and implement engagement plans across all social media properties, including elements such as chats, promotions, contests, graphics, videos, etc. Align national activities with those of Affiliate social media teams
- Provide input into strategy from a social perspective, staying on top of industry trends and communicate trends to assigned team. Apply insights to social strategy and ensure strategies are supported through social media. Stay abreast of emerging social platforms and incorporate expansion into plans
- Collaborate with team to create sponsor recognition plans as appropriate. Create individual assets for each sponsor, based on sponsors needs and approval. Track sponsor content on all platforms to ensure objectives are met
- Implement process for quick response to media developments, follower comments, etc. that require immediate reaction from the brand. Work with the media team and strategic team to ensure timely, appropriate response
- Provide on-going reporting and analysis and apply learning to strategy. Create weekly and monthly social analytics reports, including compiling and analyzing data in both aggregate and post level format. Present to internal stakeholders as required
Educational Background:
Bachelor's Degree in Communications, Marketing or Journalism or equivalent work experience
Skills/Experience:
- Two (2) years of experience in managing social media platforms, including creating content, moderating communities, and creating editorial calendars
- Excellent written communications skills, particularly consumer-oriented writing
- Project management - demonstrated track record of meeting deadlines
- Excellent design and creative communications development skills
- Ability to travel up to 20% local and overnight stay
Preferred Qualifications:
- Two (2) years of experience in Audio/Video production and development
- Experience with Sprinklr or similar social media management software
- Bi-lingual in Spanish
Job Function:
Organization Info
Listing Stats
Post Date:
Nov 14 2019
Active Until:
Dec 14 2019
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit