The Communications Manager will be responsible for implementing the communications and marketing strategy including setting the organizational tone and voice; overseeing all copywriting and editing, while producing a variety of communication tools for multiple audiences. The Communications Manager will develop and manage trusting relationships with multiple external and internal stakeholders, including reporters/journalists and sector influencers, and oversee the strategic media relations in order to advance United Way’s story of community leadership and impact.
Areas of Responsibility:
Strategic Communications
- Experience implementing holistic communications strategy across marketing, public relations, media relations, digital, event marketing, and crisis management
- Ability to translate complex content into engaging messages that resonate with the target audience
- Foster a data-drive decision-making process within the Engagement and Marketing team, and the entire organization
- Proven ability to build and execute strategies and driving revenue effectively and efficiently
- Lead the media relations strategy for the organization
Digital Marketing
- Able to drive and implement digital marketing strategies, with a special focus on customer engagement, social media, planning and analytics
- Skilled to generate customer’s insights through research, digital experiments and data-collection
- Corporate Communications
- Develop a consistent organizational voice, brand standards, and messaging across all external communications
- Experienced working with internal and external stakeholders
- Content Creation and Management
- Lead the creative process and development of all content across all communications mediums
- Create compelling, emotional stories that inspire and motivate others to engage with United Way
- Possess editor capabilities - write, present, modify copy, and proofread materials
- Experienced producing a variety of content deliverables, including blog posts, articles, white papers, podcasts, videos, webinars, infographics, social media chatter and media relations materials
Customer Relations & Insights
- Well-connected within our local community and capable of inspiring local influencers and community leaders
- Effectively leverage communications to drive revenue, influence consumer behavior, and build relationships
- Create authentic relationships, in person and in written form with multiple stakeholders
- Proven experience on leveraging community engagement events to strategically grow an organization’s culture
- Create captivating experiences to enable our audiences to engage in authentic dialogue about United Way
Leadership and management
- The individual will be an experiential marketing leader and a change agent capable of driving growth
- Create a collaborative environment for the Engagement & Marketing Team
- Serve on and/or staff cross-functional committees and teams in support of the organization’s mission and goals
- Demonstrated ability to work flexibly as part of a team with a strong consultant and service-oriented approach
- Strong experience in project, time and budget management skills
- Serve as a team facilitator, with proven ability to plan/prioritize, develop and deliver results
- Experienced at engaging and inspiring audiences, along with excellent presentation skills
Educational Background:
Bachelor’s degree or equivalent experience not required but preferred
Skills/Experience:
- 5 years of experience in similar editorial, content marketing, content strategy or content curation role; previous experience managing other employees
- Journalism, PR/communication and/or professional writing/storytelling background
- Agency or publishing experience preferred
- Excellent interpersonal communications skills with acute attention to detail
- Demonstrated ability to apply marketing/communications tactics to broad organizational strategies
- Advanced computer skills, including mastery of all major Microsoft office products (specifically Outlook, Word, Excel, PowerPoint)
- Superior writing and editing skills; knowledge of AP style; ability to write in a variety of styles/voices
- Ability to exercise good judgment and work well under pressure; adaptable to changing priorities and demonstrated ability to mobilize resources and act quickly
- Passionate to work with the community, street and popular cultures
- Occasional local travel to events within the regional area
Job Function:
Organization Info
Listing Stats
Post Date:
Jun 21 2019
Active Until:
Jul 21 2019
Hiring Organization:
United Way Worldwide
industry:
Nonprofit