Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results.
We are a national, nonprofit organization and the nation's leading domestic hunger-relief charity. Located in the heart of downtown Chicago, our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.
The Opportunity: Lead brand and content marketing programs.
Areas of Responsibility:
- Lead the national PSA campaign and pro-bono media effort that includes up to $60 MM in donated media.
- Create and develop oversee seasonal Feeding America creative programs and initiatives.
- Develop and lead content strategy and production
- Proactively develop manage national media partnerships leveraging them to gain additional brand consideration (i.e. Facebook, Pinterest, Buzzfeed, etc)
- Identify and operationalize new opportunities to engage public beyond PSA campaign that are low or pro-bono.
- Elevate create standards across all marketing content.
- Reviewing strategic research and determining implications on existing efforts and new opportunities.
- Support local execution of Public Service Announcement campaign.
- Monitor and support ongoing Brand KPIs and shared MacCom key measures.
- Lead consumer research to evaluate creative, identify key insights and new target segments.
- Support local execution of Public Service Announcement campaign.
- Lead and develop 2 brand and content marketing managers.
Educational Background:
BA/BS in Marketing or related field preferred. MBA desirable.
Skills/Experience:
- 10+ years of progressive marketing experience.
- Experience developing and executing successful national marketing campaigns, promotions and partnership programs.
- Experience with consumer segmentation, brand positioning and tracking studies.
- Proven record across number of paid and earned media channels (DRTV, direct mail, online, print, out-of-home, radio, tv) with emphasis on digital.
- Ability to innovate and creative new programs and processes.
- Strong creative sensibility.
- Enjoy working with a cross-functional team.
- Ability to analyze program effectiveness.
- Experience integrating promotional campaigns with broader brand standards.
- Committed to organizational mission of ending hunger.
- Must be willing to travel up to 25%.
How to Apply:
Job Function:
Organization Info
Listing Stats
Post Date:
Feb 27 2018
Active Until:
Mar 27 2018
Hiring Organization:
Feeding America
industry:
Nonprofit