Reporting to the CEO marketing and communications manager manages UWH’s marketing and communication’s activities in alignment with the organization’s mission & vision as well as the UWW Brand Guidelines.
Areas of Responsibility:
- Create and implement organizational communications, ensuring a consistent brand experience.
- Plan and execute effective marketing and strategic communications initiatives and projects that build the United Way brand, strengthening relationships with key constituencies and attract funds.
- Function as an effective brand steward, providing peer-to-peer leadership, training, and support to help all staff and key volunteers to deliver the ideal messaging at all times.
- Oversee digital marketing and communications strategy and tactics.
- Serve as the organization’s lead media contact, handling both short- and long-term PR activities.
- Support United Way's commitment to excellent customer service by facilitating communication and relationship-building with community partners and key stakeholders (United Way staff and key volunteers, local organizations, businesses, individuals and the international UW network).
Key Accountabilities
- Marketing and communications strategy development and implementation, including a digital strategy that elicits donor and volunteer engagement.
- Ensures comprehensive marketing and communications strategies focused on developing, retaining, and growing the financial support, commitments, and overall engagement of individuals.
- Development of marketing and communications materials supporting UWH’s fundraising activities (online, events, workplace campaigns, affinity groups etc.).
- Use ‘storytelling’ approach to reach out to donors and volunteers.
- Ensure marketing and communications support to all impact programs and raise visibility for the work of United Way Hungary.
- Development and maintenance of good and efficient relationship with the media.
- Production of PR tools including online communications, press releases and press kits.
- Manage year-round donor communications.
- Write, edit and manage the publication of quarterly newsletter and other internal and external publications and collateral as required, in both Hungarian and English.
- Responsible for developing content of UWH’s online presence (primarily website and social media channels) and responsible for online campaigns (AdWords, social media including post plan, click conversion, article plan, SEO).
- Manage UWH’s social media channels and serve as ambassador and role model for effective use of social media in both organizational and personal contexts.
- Track, manage and evaluate plan implementation.
- Develop and conduct ongoing research to support the planning and development of organization marketing strategy and tactics.
- Work with other internal departments to integrate marketing and communications strategies.
- Develop new opportunities to raise awareness of the United Way brand locally.
- Provide leadership to a team of volunteers.
- Ensure that all branding and communications activities are done in accordance to UW’s Policy and Branding Guidelines.
- Delivery in due dates the reports requested for owned area.
- Direct involvement in the budgeting process for owned area.
- Follow the quality, ethics and integrity norms.
Educational Background:
University/college degree, preferably in business or communication.
Skills/Experience:
- Experience in content marketing.
- High proficiency in written and oral communications and excellent interpersonal skills.
- Professional Hungarian and English language skills.
- Expertise in digital marketing and metrics.
- Strong management skills, especially in stressful and fast-paced environments.
- Sales experience is an advantage.
- Demonstrated ability to manage and prioritize multiple projects in a fast-paced, dynamic and evolving environment.
- Must be a self-starter and a team player with a positive outlook and ability to manage change, proficient in identifying solutions and opportunities.
- Mission focused.
- Collaborator and results-driven.
- Outward turning.
- Brand steward.
- A minimum of 3 years’ experience in a marketing and communications field is required.
- Experience in working in a multinational environment.
- Experience in working the NGO sector is an advantage.
- Volunteering experience preferred.
Technical Knowledge
- Proficiency in Microsoft Office environment and Internet.
- Basic graphic design and Photoshop knowledge.
Job Function:
Organization Info
Listing Stats
Post Date:
Sep 27 2018
Active Until:
Oct 28 2018
Hiring Organization:
United Way Worldwide
industry:
Nonprofit