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Director, Marketing and Communications

This job is no longer available

Baton Rouge, LA, USA
Full-time

As a member of the Marketing and Communications Team, the Director, Marketing and Communications, proactively, strategically, and creatively advances Capital Area United Way’s visibility, reputation, and relevance with multiple constituencies. Broadens United Way’s reach, deepens engagement, and inspires the public and community to give, advocate, and volunteer. Develops, integrates, and implements a broad range portfolio of communications, public relations, media, and community engagement tools and practices to be used in the fight for the health, education, income stability and basic needs of every person in every community in the 10-parish region.

Areas of Responsibility: 

Communications:

  • Lead and oversee the development and execution of overall donor communication messaging and strategy as well as all marketing materials.
  • Serve as direct marketing lead, including production of materials, strategy and tracking.
  • Manage CAUW Website, including creating and managing all content and analyzing site data to track and improve content reach.
  • Mange organizational social media presence including creating and managing content across multiple social media platforms (Facebook, Twitter, Instagram, and blog to engage with donors, identify donors with passions, and ultimately connect them to opportunities to give back via CAUW).
  • Analyze social media platform data to track and improve content reach.
  • Develop and execute regular electronic communications to network of eNews subscribers.
  • Develop annual PR and advertising plan.  Analyze and report out on communication, advertising and PR effectiveness.  Ensure advertisement messaging includes a call to action.  Duties include but are not limited to: writhing press releases related to events and assigned projects, writing opinion-editorial pieces where appropriate, event scripts, talking points, etc.

Marketing and Events:

  • Create and manage all CAUW print and digital collateral.
  • Develop and sustain successful relationships with sponsors.
  • Take the lead in developing stories about CAUW issues and donors for effective use in marketing materials.
  • Direct and collaborate (with CAUW staff) to create and execute major CAUW Events including Jambalaya Jam, volunteer events and other donor events. This includes developing and executing plans and strategies for continual improvement of CAUW events, obtaining event sponsors, developing event programming, overseeing production of visuals (including video), communicating with media, coordinating invitation and thank you process, and proactively managing volunteers and staff before, during, and after events.
  • Oversee overall sponsorship strategy for organization
  • Perform fiscal responsibilities to ensure smooth fiscal operation and create and manage assigned budgets in a timely and effective manner.
  • Create and maintain manuals on standard operation procedures for all events and other job functions.

Additional Job Functions:

  • Fully participate as an integral part of the larger United Way team by promoting a positive work environment, creating a positive organizational image, being a helpful teammate, and articulating our work in a clear and focused manner.
  • Perform other duties as assigned.
Educational Background: 
Bachelor’s degree in Marketing and Mass Communication
Skills/Experience: 
  • Five years of relevant work experience in the marketing field with demonstrated supervisory skills.
  • Extensive knowledge of Microsoft Office software (Word, Excel, PowerPoint) essential.
  • Demonstrated track record of positioning an organization to achieve measurable outcomes in a competitive communications environment.
  • Excellent promotional skills, excellent communications skills, and extensive writing and editing experience and skills with a variety of print and online communications media.
  • Ability to produce high quality, persuasive written materials suitable for general public understanding, requiring minimal revision.
  • Proven ability to effectively manage projects including meeting tight deadlines.

Preferred Education and Experience:

  • Ability to identify opportunities to partner with small and large businesses for mutual benefit through sponsorships, cause marketing and employee engagement.
  • Strong knowledge and demonstrated use of social media to engage and deepen relationships with the media and public.
  • Creative and thoughtful on how new media technologies can be used.
  • Excellent judgment and creative problem solving skills, including negotiation and conflict resolution skills.
  • A strong foundation in desktop publishing skills and design basics very desirable.
  • Three to five years of United Way experience.
Compensation/Benefits: 

Salary: $51,000 to $60,000 per year

Organization Info

United Way Worldwide

Overview
Headquarters: 
Alexandria, VA, United States
Annual Budget : 
$100-500M
Founded: 
1934
About Us
Mission: 

United Way improves lives by mobilizing the caring power of communities around the world to advance the common good.

United Way fights for the health, education and financial stability of every person in every community. We win by living United. By forging unlikely partnerships. By finding new solutions to old problems. By mobilizing the best resources. And by inspiring individuals to join the fight against their community's most daunting social crises.

Listing Stats

Post Date: 
Apr 4 2019
Active Until: 
May 4 2019
Hiring Organization: 
United Way Worldwide
industry: 
Nonprofit