Supports and helps advance UWCM’s mission of breaking the cycle of poverty for families in central Maryland. Leads and oversees all aspects of UWCM’s resource development strategies and initiatives, and all marketing and communication strategies and programs. Maintains and enhances current successful initiatives and creating new resource streams and initiatives, such as the annual workplace campaign, affinity group programs, planned giving, endowment and major gifts. Oversees the planning and execution of effective public relations and strategic communications initiatives and projects that build the United Way brand, strengthening relationships with key constituencies. Leads and directs all Development (RD), Marketing and Donor Relations staff to maintain superior donor relationships and meet measurable revenue goals. Serves as a member of the Executive Management Team and represents UWCM at local, regional and national levels, as needed.
Areas of Responsibility:
30% Strategy and Organizational Structure
- Leads and manages all RD lines of business including: Corporate Relations, New Business/New Partnerships, Donor Relations and RD Operations.
- Leads Development Team in the creation of a resource development strategy aligned to the organizational strategy with defined operating plans for each year
- Works with the CEO and CFO in developing the Development and Marketing budgets and assumes responsibility for their administration.
- Reviews and analyzes the strengths and weaknesses of resource development initiatives, researches, tests, and implements new techniques and materials to improve the effectiveness of these initiatives.
- Assists the CEO in establishing and developing appropriate operating policies and procedures affecting resource development initiatives.
- Works with the CEO to develop goals and objectives for United Way’s resource development initiatives and develops and directs the implementation o
30% Fundraising for Impact
- In partnership with the Director of Annual Campaigns, plans, organizes and implements annual workplace fundraising campaigns within guidelines set by the Board of Directors and CEO
- Works with the SVP & Chief Principal Gifts Officer to create and implement a plan to cultivate, steward and solicit current and prospective donors. Ensures that financial issues for gifts are handled with complete disclosure.
- Builds and supports a discipline of relationship management within the Development Division and within areas providing critical support to it.
- Cultivates and sustains positive, productive relationships with volunteers, community and business leaders, donors, fund recipients and staff.
- Educates staff, volunteers, and members of the business and financial community about United Way’s resource development initiatives.
- Evaluates resource development results; recommends changes, organizes and develops an appropriate volunteer structure through which the community-wide support is achieved; provides support and assistance to the volunteer leadership and Development staff.
- Works with the CEO and CTO to plan, organize, and implement new revenue streams to support community impact work. This includes but is not limited to online giving campaigns, endowment campaigns, fundraising events and the addition of affinity group programs.
20% Marketing and Communications
- Oversight with the CEO and AVP of Marketing and Communications to develop and direct the implementation of long- and short-range plans to meet UWCM’s marketing and communication goals, including public relations and online marketing. This includes the design, shape and execution of a comprehensive, multi-faceted donor and stakeholder plan that supports UWCM’s strategies and objectives, builds relationships with key audiences and works to position UWCM as the leader in community impact.
- Works with the AVP of Marketing and Communications to help UWCM become a true story telling organization, training all key stakeholders on our brand guidelines and key messaging.
20% Organizational Management
- Serves on UWCM’s Executive Management Team . Serves on internal and external boards, task forces and committees, as needed. Provides supervision, coaching and development to staff.
- Plays key role in development and stewardship of UWCM’s budget and multiple cost centers. Serves as a corporate officer and co-signatory for UWCM bank accounts.
Educational Background:
Bachelor’s degree
Skills/Experience:
- A minimum of 7+ years of experience including progressively responsible management and supervisory responsibilities as well as demonstrated performance in fundraising.. AFP - American Fundraising Professionals - accreditation desired
- Desire strong planning, marketing and public relations, fundraising and/or program experience w/extensive knowledge of United Way system.
- Demonstrates leadership, vision and insight; excellent verbal and written communication skills; strong interpersonal skills, customer focus, teamwork and strength in managing volunteers & coaching staff.
- Excellent strategic thinking and problem-solving skills, with attention to detail and follow through
- Is achievement-oriented; shows initiative and enthusiasm while demonstrating uncompromising responsibility, courage and self-confidence, even in the face of difficulties.
- Has integrity; is committed to ethical conduct and UW’s mission. Displays caring with sound judgment.
- Is adaptable and open to alternative solutions & flexible in interacting with others.
- Pursues continuous learning & self-mastery; analyzing strengths/weaknesses & creating plans for growth.
- Is inclusive - networks and partners with a broad and diverse group of stakeholders.
- Is politically astute and acts as a key influencer in the UW movement & in its best interests at all times.
Compensation/Benefits:
Salary: $121,000 to $140,000 per year
Job Function:
Organization Info
Listing Stats
Post Date:
Jun 2 2018
Active Until:
Jul 2 2018
Hiring Organization:
United Way Worldwide
industry:
Nonprofit