The Digital Fundraising Manager is responsible for researching, planning and executing innovative strategies to encourage and increase fundraising through digital direct response. Responsible for analyzing and identifying opportunities to collaborate across functions such as marketing, technology, fundraising and programs to create engaging experiences for volunteers, event participants, and donors. Responsible for flawless execution of digital marketing and fundraising across all digital platforms: email, database, social media, and related digital. Also, responsible for developing and leveraging digital resources to expand AHA’s donor base.
Areas of Responsibility:
- Designs, creates and implements digital marketing to leverage key digital platforms for the enhancement and growth of donor revenue. Develops and implements roll-out of new digital innovation and engagement strategies on online and mobile channels.
- Researches marketing and digital engagement trends to align AHA’s mission with stakeholders who will participate in digital direct fundraising opportunities. Employs the latest technologies and innovations to drive acquisition, retention and advocacy among donors and prospects. Develops digital interaction and on-line response campaigns and data collection to expand and improve donor traffic.
- Researches and develops digital strategies to optimize the AHA/ASA website fundraising capabilities. Maximizes Search Engine Optimization opportunties to increase digital footprint in donor interaction and engagement. Analyzes alternatives and makes recommendations for integrating digital platforms to effectively and efficiently grow revenue.
- Leads projects as business partner to facilitate development and implementation of systems which will provide technology and leverage digital platforms for Affiliates. Develops and executes project timelines and action plans. Partner across the organization to create more opportunities for sustained giving programs and other programs that create a value exchange to increase donations.
- Negotiates and contracts with external contractors, vendors and consultants. Partner with vendors and agencies to develop and implement communications strategy for annual campaigns, including individual and peer-to-peer giving programs. Manage vendors on the contracting and invoicing of services to support the annual solicitation and stewardship campaigns.
- Designs measures and reports to demonstrate accomplishments, identify areas for improvement, and track overall increases in revenue and attainment of goals. Collects, analyzes and presents campaign data to evaluate and improve processes and establish sustainable models for predictive success.
- Identify needs areas in our end-to-end constituent experience and be able to quantify opportunities and gaps to resolution, as well as partner with Marketing, Events and Dev/Ops teams to implement solutions. Work with our vendors and agencies to develop segmentation that allows us to truly communicate with donors based on their behaviors and motivations to support our mission.
Educational Background:
Bachelor's Degree in Marketing, Communications or related area
Skills/Experience:
- Seven (7) years of experience in e-commerce, online/digital fund raising, direct response marketing campaigns or related interactive customer relationship management
- Five (5) years of fundraising experience including identifying and building successful partnerships and business relationships
- Comprehensive understanding of digital communications, interactive media, and customer insight analysis and trending
- Three (3) years of experience or comprehensive understanding of non-profit environments
- Ability to meet and build beneficial relationships with all levels of AHA staff, vendors, and external stakeholders such as volunteers or representatives of partner organizations
- Ability to build and adhere to both strategic and tactical plans
- Ability to analyze and interpret relevant data and use interpretations in the development of campaign models
- Ability to travel up to 10%
Preferred Qualifications
- Ability to learn and adapt quickly to new technologies and opportunities
- Ability to self-direct daily activities and set priorities
Job Function:
Organization Info
Listing Stats
Post Date:
Nov 8 2018
Active Until:
Dec 9 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit