Communications and marketing professional on United Way Worldwide’s Communications team, responsible for researching, imagining, aggregating, writing, and publishing the ongoing story of United Way and its impact in communities and around the world. Work collaboratively with marketing, communications, and other internal stakeholders to create and / or distill the most compelling stories and narratives that will drive awareness, adoption, and loyalty from our customers and core audiences such as corporate partners, individual donors, policymakers, community leaders, and strategic segments.
Create a variety of content across digital and traditional platforms including blog posts, brochures, infographics, fact sheets, Web copy, social media, annual reports, success stories, scripts, and template communications tools for the United Way network.
Develop and cultivate effective relationships with internal and external stakeholders to deliver communications strategies that clearly articulate and help shape the relationships United Way has with its core audiences. Support core content creation about key organizational initiatives.
Own, create, and execute short- and long-term content strategies for the organization.
An individual must be able to perform each essential duty listed below at an excellent level:
- Own the creation and execution of a content marketing and communications strategy that achieves measurable impact with our core audiences.
- Develop and execute strategic communications plans to help drive success of external relationships, consumer-facing products, initiatives, and partnerships.
- Articulate United Way’s story, narrative, and value proposition to external audiences through writing and editing marketing and communications materials, such as blogs and other website content, infographics, brochures, fact sheets, social media content, success stories, donor campaign materials, PowerPoint presentations, and other tools to tell the story of United Way’s work with multi-sector partners.
- Proactively look for and develop new opportunities to elevate the United Way brand on national and global levels. Manage existing opportunities and partnerships to maximize external stakeholder engagement and mutual brand lift.
- Offer strategic guidance and counsel to other departments who want to promote consumer- or partner-facing initiatives.
- Manage communications projects from start to finish, including coordinating with colleagues around advertising, social media, websites, PR, print material, and other elements of marketing and communication.
It is critical that this person is both a talented storyteller AND a relationship-building project manager.
- Demonstrated excellence in writing, storytelling, and content creation
- Proven experience creating and executing strategic communications plans
- Ability to develop content on traditional and digital platforms
- Solution-oriented, strategic thinker and communicator
- Relationship builder and collaborator
- Results-oriented, project manager
- Experience creating an organization’s core messaging collateral (annual report, one-page overview, etc.) a plus
- Experience communicating to donor audiences a plus
- International experience a plus
- Journalist or newsroom background a plus