Join us to lead, design and build the next generation digital engagement platform for United Way Worldwide. The primary function of the Digital Marketing Specialist (Lead Associate) is to execute the digital engagement strategy for our Digital Services program. The ideal candidate will be a talented, driven marketer, experienced in driving successful digital campaigns, who blends email and social media expertise with an analytical mind. Must have a digital marketing background who has successfully executed, maintained, and optimized digital marketing campaigns. The Digital Marketing Specialist will work with the Email Marketing Manager, Social Media Manager and the Digital Services team to create and execute digital marketing campaigns to drive key metrics, including conversions, lead generation and fundraising activity on United Way’s digital properties.
An individual must be able to perform each essential duty listed below at a satisfactory level:
- Manage day-to-day digital marketing campaign execution for the local United Ways within the Digital Services Operating Group.
- Have the ability to be cross-trained for technical build-out and implementation of email, advertising, and social media campaigns.
- Collaborate with cross-functional stakeholders to create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications.
- Execute various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
- Report on digital results and provide insights and recommendations.
- Create documentation for processes, A/B tests, and digital marketing promotions.
- Interact with local United Way stakeholders on a daily basis and act as a representative of the Digital Services team.
- Ensure digital marketing messages are properly constructed to adhere to industry best practices.
- Other duties as assigned.
- 1-3 years of digital marketing experience in B2C, B2B2C, or nonprofit brands.
- Proficiency in email marketing and marketing automation technology.
- Strong understanding of email and social media marketing concepts and metrics.
- Ability to work in a fast-paced, driven environment, implementing last-minute changes as needed.
- Demonstrated attention to detail, creative, analytical and takes initiative.
- Ability to work self-directed, under pressure, meet deadlines, manage multiple project simultaneously, and review and analyze data.
- Demonstrated interpersonal, communication, project, time management and analytical skills.
- Excellent writer and communicator (in both the written and verbal form). Technical Skills:
- Experience using Email Service Provider (ESP) tools, such as Salesforce Marketing Cloud (preferred), Exact Target, CheetahMail, or Marketo.
- Experience with marketing automation platforms like Salesforce Marketing Cloud (preferred), Marketo, Eloqua, Pardot, or Hubspot a big plus.
- Experience with social media platforms like Social Studio (preferred), HooteSuite, or Sprout Social.
- Solid understanding of web metrics, digital analytics, and ability to generate, analyze and interpret data.
- Working knowledge of/experience with HTML, Flash, JavaScript, and CSS desired.
- Photoshop skills a plus, but not required.
- Utilization of digital and social technologies.
- Demonstrated skills with Excel (i.e. formulas, pivot tables, formatting, et al