Director of Community Relations & Engagement

Resource Development & Fundraising in Linn County (30%)

• Plays an active role in cultivating donor and event/program sponsorships.
• Maintains a portfolio of workplace campaign accounts and executes the development, design, implementation and evaluation of said campaigns, while incorporating corporate social responsibility match making practices, volunteer efforts, and year-round relationships.
• Manages relationships with donors to promote best practices
• Manages the activities associated with the creation, coordination and implementation of new and existing fundraising activities and special events and works with event sponsors to ensure all needs are met for both the sponsor and event.
• Participates in the product development process to match current donors and corporations to their specific interests throughout the United Way mission.
• Cultivates new business and works to grow undervalued accounts through strategic outreach analyzing the fundraising potential of existing and prospective community partners.

Community Engagement: Individual Engagement Opportunities, Affinity Groups, and Major Donors (30%)

• Oversee the creation, development, and execution of strategic individual engagement opportunities, including but not limited to Affinity Groups (such as Women United or Emerging Leaders), Tocqueville Society, Leadership Donors, and Diamond Donor recognition:
• Create/update and manage the business plans for each group, thereby guiding the work and establishing the function of each group
• Manage affinity group budgets to include the advertising, events and other costs associated with affinity group management
• Lead in efforts to achieve measurable goals designed to expand and deepen membership engagement.
• Develop, test, promote and periodically refresh value-added membership portfolio.
• Collaborate with resource development staff in acquiring new members in and out of the workplace campaign.
• Prepare data-based reports on each of the affinity groups to measure progress and drive future success and develop suggestions to further the effectiveness of the affinity group activities and strategies

Marketing, Communications, and Branding (30%)

• Develop messaging and communications to clearly convey the United Way story and impact work:
• Oversee the creation and production of all donor communications, including annual and endowment campaign materials, solicitation and acknowledgement letters and mass communications, including e-communications. 
• Produce marketing communication collateral that highlight objectives, successes, and connection to the community goals. Develops processes and systems to ensure the information is accurate and agreed upon by all involved parties.
• Obtain, write and format success stories from donors, recipients, volunteers, and agencies.
• Create messaging for campaign volunteers and train speakers on key message points.
• Collaborate across departments to produce and post compelling content for the organizations website to ensure that the site makes it easy for visitors to give, advocate or volunteer in support of UW’s community impact goals.
• Work cross-functionally to execute effective targeted communications plans aligned with prioritized donor segments and organizational strategies.  Serve as a primary writer for donor messaging. 
• Increase UW’s social media presence including regular use of Facebook, Twitter, LinkedIn, and YouTube.
• Acts with customer in mind to create marketing strategies designed to grow financial resources.

Community Relations (10%)

• Manages strategies for engagement of people (both in and out of the workplace) in opportunities to support United Way’s community goals. Includes designing, implementing and evaluating innovative individual and corporate engagement services and experiences for year-round strategic engagement.
• Cultivate community support by maintaining and initiating contacts with individuals, business and organizational leaders throughout the community.
• Develops a strategy and programs designed to represent the organization favorably and make positive contributions to the community.
• Serve as a spokesperson for United Way, including representing organization in the community at public events, media engagements, on boards and committees, as needed.
• Generate year-round media coverage and awareness of UW and its activities utilizing written and visual communications.
• Attend local community events for networking as needed.
• Attend conferences and trainings for skilled development as needed.