Drives strategic social media and brand objectives that deliver measurable results. Develops and executes social content strategy, with a focus on major AARP enterprise strategy priorities. Assists with the development of social content and manages the calendar and delivery of content onto the social platforms. Collaborates enterprise-wide to ensure growth in key social media metrics, in line with overall goals.
Areas of Responsibility:
- Provides strategic guidance on social media content tied to AARP issue areas and enterprise strategy priorities.
- Assists in the development and implementation of social media content, from initial concept to actual scheduling/posting of content on the social platform.
- Provides valuable strategic communications, as needed to proactively share ideas, opportunities, and best practices on a regular basis.
- Manages day-to-day relationships with internal business unit(s).
- Executes/implements social scheduling, copywriting, and publishing to platforms.
- Drafts social copy that effectively communicates and engages AARP’s audience across multiple platforms.
- Maintains the AARP brand voice on established and emerging social platforms.
- Drives brand equity.
- Engages prospects, members, and influencers (e.g., AARP communities) and regularly reports on progress.
- Grows key metrics and provides reporting in line with AARP’s overall social media goals and strategy.
- Analyzes content performance and provides constructive guidance to better engage communities.
- Serves as the primary liaison with the social creative team (in-house and agency) with respect to the social media calendar.
- Maintains the AARP brand voice on established and emerging social platforms.
- Supports AARP’s mission in social media.
- Grows brand champions and partners with influencers, if/when appropriate.
- Works with the social response/customer care team, as appropriate.
- Manages budget allocation and ensures that project objectives are met on time and within budget.
- Stays current on industry trends and technological developments; applies thought leadership and learning to AARP’s social media initiatives, as appropriate.
Educational Background:
Completion of a Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline (advanced degree preferred)
Skills/Experience:
- 5+ years of experience in developing and implementing social media strategies for a variety of clients at an agency or large, complex organization.
- Previous social media management experience is required, including social content and community management. Paid media management is a plus.
- Demonstrates a strong ability to manage/implement social content strategy and engage/grow communities.
- Demonstrates a strong ability to develop and manage social content for multiple stakeholders and audiences.
- Deep expertise in social media copywriting for large organizations and/or brands.
- Demonstrates an ability to use data, analytics, and audience metrics to measure and drive growth.
- Possesses a strong client service orientation and account management skills.
- Mastery of third-party scheduling tools, such as Sprinklr, Hootsuite, Spredfast, and third-party project management tools, including Air Table and Asana.
- Demonstrates excellent understanding of, and ability to work within, organizational politics, networks, and a matrix management system.
- Exceptional written and verbal communication skills.
- Strong presentation skills.
- Demonstrates strong interpersonal skills (e.g., listening, negotiating, facilitating, managing conflict, flexibility).
- Exceptional ability to foster solid business relationships.
- Demonstrates a strong working knowledge and understanding of social communications platforms, blogs, microblogs, mobile, user-generated sites, etc.
- Possesses a curiosity and passion for different cultures.
- Commitment to quality and accuracy -- strong attention to detail.
- Demonstrates a passion for quality written content.
- Possesses strong time management skills.
- Displays a proven track record of working with distributed teams and freelance resources.
Compensation/Benefits:
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Job Function:
Organization Info
Listing Stats
Post Date:
Sep 29 2019
Active Until:
Oct 29 2019
Hiring Organization:
AARP
industry:
Nonprofit