The Deputy Director of Marketing Communications will support the fundraising team in the identification, cultivation and ongoing engagement of strategic partners in support of PSI’s global programs and capabilities. The Deputy Director will: guide our strategy and positioning with non-traditional donors; understand and map our donor journeys; craft powerful marketing and sales support materials to attract new non-traditional donors and investors; generate compelling content and experiences to strengthen our existing partnerships. This is a business development role that bridges strategy and execution in the marketing communications arena.
Working with and through a team of fundraisers and relationship managers, the Deputy Director will instill best-in-class marketing approaches and disciplines to ensure our customers—those who entrust us to create powerful impact with their resources—are delighted, engaged and ultimately maximized. Being both a player and coach, the Deputy Director will move easily between strategy and vision setting on the one hand and the creation and execution of communications plans and content creation on the other. He/she will have an in-depth knowledge of CRM systems (Salesforce) and their use to help design systems and dashboards, and get the team using them, in order to improve our customer engagement.
The Deputy Director, Marketing Communications will report to the Senior Director, Corporate Partnerships and Philanthropy (CPP) in Washington, DC and will have a dotted line, functional reporting relationship to Karen Sommer Shalett, Director of External Relations and Communications (ERC). Collaborating with and working seamlessly between these two groups, CPP and ERC, is a primary driver of success for this position. Travel is expected to be 20%, international and domestic. Management duties including 2-3 individuals, or as needed.
The primary duties and responsibilities for this role involve supporting the identification, cultivation and engagement of non-traditional donors and investors through:
- Lead generation activities including content cultivation and curation that raise PSI’s profile as a partner of choice across the corporate and philanthropic landscape.
- Targeted outreach campaigns to potential and existing donors highlighting our core capabilities and points of differentiation as a strategic partner.
- In conjunction with ERC, the design and creation of powerful, creative marketing materials, case studies and reports that capture the impact of our existing partnerships, making donors want to do more.
- In conjunction with ERC, event and conference strategies to maximize return on investment in staff travel and partner engagement.
- The creation and curation of presentation materials and pitch documents, with an emphasis on moving PSI toward sharper business case capture and presentation, contributing to PSI’s overall messaging in service of non-traditional partnerships.
- In conjunction with ERC, refine and align the Maverick Collective and PSI brand to enrich the dialogue with our non-traditional donors.
- The creation and oversight/support of individual partner communications plans.
- Developing, simplifying and standardizing standard operating processes along the sales cycle, and identifying marketing and content solutions to common pitfalls.
- Embedding commercial/sales and marketing principles (including CRM adoption) into a large, international NGO to support our ambitious revenue growth and diversification goals.
- Communicating our work and sharing knowledge internally and with our external partners.
- Managing and developing team members, providing a marketing and customer-centric lens to their day-to-day work.
- Building a culture of commercial acumen and accountability.
- Fostering a positive work environment and learning culture across the team and beyond.
The candidate we hire will embody PSI’s corporate values:
- Collaboration: You can work independently, but thrive within a team.
- Trust: You trust that your manager and team will have your back and care deeply about gaining that same trust from your teammates
- Pragmatism: You dive in and maintain momentum even when things are ambiguous and you don’t let perfect get in the way of good enough.
- Honesty: You aren’t afraid to speak up and speak your mind.
- Measurement: You set clear and challenging goals and hold yourself accountable to driving measurable results.
- Commitment: You’re independent and a free thinker, but you’re ready to buy in to the direction of the team and commit to its success.
- 10+ years of experience in marketing, communications, or partnership development, preferably at the intersection of the corporate and philanthropic sectors
- Significant experience with and proven success in utilizing CMS and relationship management systems to strengthen an Enterprise approach to sales; Salesforce experience strongly desired
- Bachelor’s degree required, Master’s or MBA preferred
- An agile leader who’s always pushing to improve the way we approach our work; a change manager and team builder
- A player-coach equally capable of developing and delivering compelling content from scratch and influencing others to apply the marketing and communication discipline in their work and initiatives
- Experienced practitioner who understands the realities of delivering programs in a large, complex global organization (experience leading international programs preferred)
- Collaborative leader of people able to set a vision and engage teams and individuals in getting there; advocate for team members and their development
- Commercially-oriented achiever capable of engaging executives and philanthropic leaders at every level and in every environment (sales or relationships management experience highly desired)
- Innovative thinker, entrepreneurial approach committed to constant learning and improvement of what we do and how we support PSI’s global network
- Communications expert able to engage at the strategic and deliver at the tactical level equally
- Strong communicator, public speaker and writer, able to capture complex strategies and programs in visual form
- Knowledge of creative design and digital content creation
- Knowledge of international development and/or public health strongly preferred
- Must be authorized to work in the U.S
- References will be required.
- The successful andidate will be required to pass a background check.