Senior Digital Editor

Planned Parenthood Federation of America (PPFA) is the nation’s leading women’s health care provider, educator, and advocate, serving women, men, teens and families. For over 100 years, PPFA has done more than any other organization in the United States to improve women’s health and safety, prevent unintended pregnancies, and advance the right and ability of individuals and families to make informed and responsible health care decisions.
Planned Parenthood Federation of America (PPFA) seeks a dynamic and effective Senior Digital Editor who will work with colleagues throughout the national organization, affiliates across the country; as well as with outside vendors to create innovative content and campaigns to support Planned Parenthood initiatives and engage supporters. This position is critical in ensuring that Planned Parenthood's online political and advocacy content is relevant and effective, shaping the daily digital footprint of key properties while insuring that content is up-to-date. 

DUTIES AND RESPONSIBILITIES

• Develop, write, and implement interesting and engaging content and ideas for Planned Parenthood's websites, and managing key Planned Parenthood web properties.
• Conceive, write, and produce content and features for integrated digital campaigns for plannedparenthoodaction.org, IStandwithPP.org, and social networks — including web site copy, video concepts, info-graphics, etc.
• Develop strategies and innovative content to promote digital content and to grow website audiences.
• Help guide the voice in written content for various digital health properties.
• Develop and manage weekly content calendar.
• Work with digital team and colleagues from across the organization to develop strategies, content and digital tools to advance campaign goals. Incorporate SEO into written content.
• Understand and analyze the news and political environment and ensure that Planned Parenthood is keeping up with rapidly shifting online discussions and traditional media and political cycles, while constantly looking for opportunities for engaging supporters.
• Ensure all digital advocacy and political content meets campaign and organizational goals and adheres to brand guidelines.
• Measure, analyze and document the impact of Planned Parenthood web content across web channels.
• Ability to produce simple graphics for promotion on social media properties.
• Perform other duties as assigned. 

REQUIREMENTS / TECHNICAL EXPERTISE

• Bachelor's degree preferred.
• 3-5 years of substantial online content experience with political, advocacy and/or non-profit organizations.
• 2 years of online content development and execution.
• Solid understanding of search-engine optimization.
• Familiarity with online analytics platforms.
• HTML and CSS skills preferred. 

PERSONAL QUALITIES /OTHER ATTRIBUTES

• Advanced knowledge of social media, email marketing and the tools that accompany it.
• Exceptional written and oral communication skills, especially for digital platforms.
• Advanced knowledge of online publishing and the use of digital technologies for communication, education and advocacy.
• Knowledge of organizing, political, and advocacy campaigns.
• Ability to handle multiple "priority" projects simultaneously and meet established deadlines.
• Ability to gain buy-in from multiple parties in a collaborative environment.
• Proven record of accomplishment of working online to organize diverse supporters and constituencies, including African-American, Latino and LGBT individuals is a plus.
• Experience building online audiences and communities.
• Basic graphic design skills a plus.
• Proven project management skills.

TRAVEL

• 0-25%

*LI-RJ1
DIVERSE CANDIDATES ARE ENCOURAGED TO APPLY 
Planned Parenthood Federation of America is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law.  Planned Parenthood is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.

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