Plays a critical role in growing AARP’s digital advertising business by driving revenue generation and delivery across AARP’s digital properties. Leads the respective teams and is a strategic partner to AARP Media Sales. Partners effectively with multiple stakeholders to develop and execute new strategies that grow the advertising business.
Areas of Responsibility:
- Leads the respective teams to deliver exceptional pre-sale and post-sale support for Media Sales and AARP’s advertisers.
- Provides sales support and customer service through the pre-sale process. Develops sales proposals in response to RFP and proactive sales opportunities, working with Media Sales and Marketing to develop strategic sales packages that win business.
- Provides account management support to major advertisers through the post-sale process. Manages and coordinates all aspects of the process, including securing assets, creative development, trafficking, optimization, delivery management, and analysis/reporting. Ensures that campaigns are successful and translate into incremental revenue from renewals and upsells.
- Builds a strong partnership and drives collaboration with the AARP Media Sales team, working closely together to achieve revenue goals.
- Serve as a liaison between Digital team and Media Sales, including the development of new opportunities and products and overseeing special projects.
- Provides thought leadership for the development of innovative new products, including audience extension, new native products, sponsorships, and new mobile products.
- Troubleshoots and resolves complex advertiser/campaign issues to successful resolution, balancing the interests of advertisers and AARP.
- Advocates for Media Sales and advertiser needs and consistently delivers customer service that delights AARP’s clients and drives revenue.
- Provides feedback on AARP advertiser needs and market insights to the Digital team, driving continued development of an ad product set that drives revenue and is aligned with industry trends.
- Collaborates with appropriate groups/teams to take industry positions and develop operational policies on issues such like view ability, ad blocking, and fraud.
- Motivates/mentors a team to high performance and results.
Educational Background:
Completion of a Bachelor’s degree (MBA preferred) and 8+ years of experience in digital advertising.
Skills/Experience:
- An understanding of the industry landscape and a POV for its growth.
- Hands-on experience in sales planning and account management for multi-million dollar advertising campaigns.
- Proven success building and leading high-performing teams.
- Knowledgeable on view ability, native, mobile, video, data, programmatic, and social.
- Experience with Salesforce and Google Doubleclick product suite
- Ability to handle pressured situations with clients with calm focus and unwavering customer service.
- Strong interpersonal and relationship-building skills.
- Confidence and comfort with high-pressure deadlines.
- Proactive, forward-thinking, creative problem solver, results-oriented.
- Exceptional client-facing and presentation skills.
- Strong quantitative/analytical skills.
- Ability to travel 5-10%.
Compensation/Benefits:
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Job Function:
Organization Info
Listing Stats
Post Date:
Dec 15 2017
Active Until:
Jan 14 2018
Hiring Organization:
AARP
industry:
Nonprofit