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Manager, Digital Marketing

Washington D.C., DC, USA
Full-time
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How to Apply

Applications will be accepted until the position is filled. Please send your resume and cover letter with links to your online portfolio and salary requirements to [email protected] and include Manager, Digital Marketing in the subject line. Only applications submitted with all of the requested information will be considered. 

 

 

We are seeking an energetic, creative, self-starter to develop and implement a digital strategy that is aligned with NEEF’s organizational priorities and business objectives. Reporting to the Vice President, Marketing & Communications, the Manager is responsible for managing NEEF’s digital assets, including NEEF’s online and social media presence and ensuring continuity of brand, design, and functionality across all of NEEF’s digital platforms. They are responsible for providing technological leadership, strategic creative direction and expertise, and support across the organization, particularly as they relate to digital assets. Expertise in web design and maintenance, SEO, social media, graphic design, and email marketing are required and essential for success in this position.  

 
Areas of Responsibility: 

Primary responsibilities include but are not limited to:

  • Design and develop new web pages as needed.
  • Curate, retouch, edit, and optimize images for digital content.
  • Track and measure SEO and Google Analytics metrics; provide reports, identify trends, and make recommendations based on this information. 
  • Working with the Content Marketing Manager, develop Social Media strategy/plan for NEEF and special events.
  • Create/procure visual content for NEEF’s digital assets, including social media, website, email templates and other collateral; customize each asset to best meet the needs of each audience.
  • Track, measure, and analyze monthly metrics and all initiatives/promotions to report on social media ROI; identify trends and make recommendations for improvement. 
  • Monitor NEEF’s website performance/visibility using Google Search Console and make necessary improvements.
  • Develop new ideas for design and content creation to improve user experience. 
  • Manage various email campaigns, including the template designs, forms, calls-to-action, and content used in our email sends; measure and monitor metrics monthly and work with Marcom team to optimize and improve reach and engagement.
  • Maintain a knowledge of emerging digital marketing trends and new technology and platforms. 


 

 
Skills/Experience: 

Skills, Knowledge, and Expertise 

  • Bachelor’s degree or equivalent work experience in Marketing, Communications, or related discipline.
  • Minimum of three years of professional work experience in one or more of the following areas: marketing, social media management, communications, graphic design.
  • Exceptional experience and knowledge of SEO, copywriting, and graphic design.
  • Experience building and implementing a digital marketing strategy and creating various types of digital content. 
  • Knowledge of website design, development, and management; user experience design (wireframes, mockups, mood boards, user personas, user flows, site maps).
  • Excellent proficiency in Microsoft Office tools and Adobe Creative Cloud. 
  • Proficiency in HTML, CSS, PHP, Javascript, Pardot (Salesforce) and marketing automation, Content Management Systems (Drupal), Web development platform (Pantheon), and Google tools (Analytics, Google AdWords, Search Console, Google Tag Manager).
  • Excellent organizational and project management skills; ability to manage multiple tasks and tight deadlines.
  • Strong interpersonal and collaboration skills.
  • Creative thinker with the ability to conceptualize new ideas, pick up new skills quickly, and work efficiently. 
  • Must have established track record of managing projects to successful completion, both on time and within budget.
 
Compensation/Benefits: 

The salary for this position is $60,000-70,000. NEEF offers excellent benefits, a collaborative and learning environment, flexible hours, and values work-life balance. We are looking for someone who is passionate about making a long-term impact at a growing organization. 

 
How to Apply: 

Applications will be accepted until the position is filled. Please send your resume and cover letter with links to your online portfolio and salary requirements to [email protected] and include Manager, Digital Marketing in the subject line. Only applications submitted with all of the requested information will be considered. 

 

 
Additional Information: 

At NEEF, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve.

EOE/AA/M/F/D/V

NEEF is an affirmative action and equal opportunity employer and is committed to the full inclusion of all qualified individuals. NEEF is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment. 

 

Organization Info

National Environmental Education Foundation

Overview
Headquarters: 
Washington, DC
Annual Budget : 
$1-5M
Size: 
11-50 employees
Founded: 
1990
About Us
Mission: 

To make the environment more accessible, relatable, relevant, and connected to the daily lives of all Americans.

Programs: 

Conservation

  • National Public Lands Day: The nation’s largest single‐day volunteer effort for public lands, taking place every year on the fourth Saturday in September.
  • Employee Engagement: NEEF works with organizations on engagement campaigns to increase awareness and support for corporate social responsibility priorities, and encourage team members to take action on sustainability at work, as well as at home and in their communities. NEEF also convenes corporate thought leaders to assess best practices, conduct sustainability surveys, and create tools to measure the return on investment of engaging employees in environmental education and behaviors.
  • Engagement Campaigns: NEEF partners with sports leagues (such as the NBA and the NHL), museums, zoos, and aquaria to prompt fans and visitors to take environmental actions at home. These campaigns are grounded in behavioral science, engage Americans in "learning by doing," and demonstrate that collective actions can create large-scale impacts.

K-12 Education

  • Greening STEM: The outdoors facilitate real-world, project-based STEM (science, technology, engineering, and mathematics) learning. Our online Greening STEM Learning Center provides free materials and educator toolkits tied to standards.
  • National Environmental Education Week: A weeklong, nationwide celebration of environmental education.
  • Climate Superstars: A 10-day online environmental challenge for middle school students that gets kids excited about the environment and how they can take an active role in caring for its future.

Health

  • Asthma: NEEF works with health care professionals to inform the public about environmental triggers and management of asthma. NEEF also offers a free, online accredited eLearning course to help pediatric healthcare providers manage environmental asthma triggers and intervention strategies.
  • Nature Champions: NEEF trains health care providers to prescribe active time in nature to help prevent serious conditions like obesity and diabetes.
  • SunWise: Delivering sun safety education and materials to our nation’s educators and the public.
 
Why Work For Us?: 

NEEF cultivates a lively, supportive work culture based on inclusion, respect, and balance. We are diverse, creative professionals who are motivated to grow and committed to our mission of making the environment more accessible, relatable, relevant, and connected to the daily lives of all Americans. 

 
Connect With Us

Listing Stats

Post Date: 
Apr 19 2021
Active Until: 
May 19 2021
Hiring Organization: 
National Environmental Education Foundation
industry: 
Nonprofit