The American Heart Association is recruiting to fill a newly created opportunity for a Creative and Digital Strategies Director in our Founders Affiliate. The Founders Affiliate covers the states of NJ, NY, CT, RI, MA, VT, NH and ME.
Some of the duties the Creative and Digital Strategies Director will be responsible for include but are not be limited to are:
- consulting and creating of marketing and design strategies for print, digital media and specialty items;
- determining appropriate design and function recommendations according to unique market needs;
- ensuring AHA branding standards, design trends, industry standards and new technology are applied appropriately to achieve best results;
- developing design strategies for various marketing campaigns for print, digital media and specialty items based on marketing goals and budgets including but not limited to:
- publications,
- promotional materials,
- flyers,
- ads,
- media content,
- video,
- animated graphics;
- creating compelling content and templates to enable localization by area staff;
- providing training and best practices for local use in conjunction with the Senior Director of Digital Communications.
- managing, updating, maintaining and sharing of library of assets.
- developing creative solutions for client- and market-response, using industry-accepted and other approved graphic standards;
- o riginating, directing and producing digital content and design for a variety of devices, websites, or media including photography, video, and animation;
- producing high quality, engaging and creative presentations.
- translating technical ideas into visually interesting and compelling communications;
- training staff in appropriate technology and applications including photography and video production best practices for high-quality results;
- consulting with and guiding staff on the use of AHA branding guidelines;
- assisting in the maintenance, updates and design of web content via a content management platform;
- assisting with social media design and software
In this role, you will report to the Senior Director Digital and Social Media who is based in Waltham, MA. This position can be based in one of our offices in Waltham/Boston, MA; Providence, RI; Wallingford/Norwalk, CT, NYC, or Saddle Brook/Robbinsville, NJ.
If you want to join our team and be a “Relentless force for a world of longer, healthier lives”, review the preferred skills we are looking for below: ( Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
- Comprehensive knowledge of software (including, but not limited to: Adobe Software suite - Illustrator, Photoshop, Acrobat Pro, After Effects, etc.) with the ability to provide problem resolution and training in these applications for other department staff;
- Experience with content management (CMS), customer relationship management (CRM), and related application systems for website and social media administration;
- Experience working with digital color correction and print production specifications;
- Comprehensive knowledge of Microsoft Office applications (including Word, PowerPoint, Outlook, Visio, and Excel);
- Ability to self-teach in creativity and design where training is not available to develop professionally, maintain creative edge and understand new industry trends;
- Excellent oral and written communication skills with exceptional attention to detail;
- Willingness and ability to work outside standard hours as needed to complete required projects;
- Willingness and ability to travel throughout the affiliate and to National Center as needed to attend trainings and meetings, (some travel may require an overnight stay).
To help you be successful you will have access to our award-winning learning platform Heart U, and various other training and support mechanisms locally and through our National Center.
- Education: Related experience may be substituted as follows: 1½ years’ experience equates to 1 full time year of higher education.
- Experience: At least five (5) years of experience in developing and designing marketing products for print production or digital implementation including social media, video, animation, and audio products is desirable. This experience may also count towards satisfying this position’s educational requirement.
Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.