Marketing Strategy Director

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World Vision
United States
Full-time

Preferred locations: USA or Canada. Position to be located within a jurisdiction (country or US state) where WVI is registered to operate.

Purpose Of Position

To fulfill World Vision’s new global strategy - Our Promise 2030 - this high profile role will lead a the development of new funding sources for long term community development – with a goal of growing pledge revenue to $340M by 2030.

Specficially, the Marketing Strategy Director will lead a team that is accountable to develop, innovate and build high potential marketing strategies to meet the funding needs of our community development programmes (non-sponsorship), with a particular focus in mass marketing offers. The director will be responsible for leading all areas of development of a complete marketing offer: articulation of the field need and impact (which includes partnering with Global Programs and Sponsorship Operations to define the infrastructure needed to acquire and retains donors), donor segmentation and identification of target donor, scaling engagement channel best practices and development of new channels, development of value proposition and offer experience, ensuring a robust economic model and ensuring proper applications of brand framework – all with a lens of driving long-term revenue.

Areas of Responsibility: 

Change Leadership and influence at a senior level to win hearts and minds across a wide variety of senior stakeholders:

  • Bring together Ministry Leaders, SO Marketing Leaders and other GRD leaders to create a clear picture of funding needs in the near term
  • Partner with Support Office Marketing leaders to budget appropriate resources to pilot and eventually scale new marketing strategies to meet funding needs.

 

Create Strategy For The Longer Term

  • Work with SO Marketing Leaders to develop high potential marketing strategies for future funding needs.

 

Lead Innovation To Create New Marketing Offers

  • Lead and manage cross-functional teams from various offices and various areas of the business to create fully defined marketing offers

 

Team Leadership

  • Leads a cross-coordination team of marketing specialists within WVI and SOs from time to time, with a particular emphasis on driving PNS revenue growth (channel development, regional strategies, content development).
  • Manages direct reports, vendors on projects, while leading an extended “dotted-line” team.
Educational Background: 
Master’s degree or equivalent in strategy or marketing
How to Apply: 

https://careers.wvi.org/jobs/united-states/marketing-and-resource-develo...

Job Function: 
Communications & Public Education

Organization Info

World Vision

Overview
Headquarters: 
Federal Way, WA, United States
Website: 
wvi.org
Annual Budget : 
More than $500M
Founded: 
1982
About Us
Areas of Focus: 
International
Religion / Faith-Based
Youth / Children
Mission: 

Our vision for every child, life in all its fullness; Our prayer for every heart, the will to make it so. World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. Inspired by our Christian values, we are dedicated to working with the world's most vulnerable people. We serve all people regardless of religion, race, ethnicity, or gender.

Our mission: World Vision is an international partnership of Christians whose mission is to follow our Lord and Savior Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice, and bear witness to the good news of the Kingdom of God.

Listing Stats

Post Date: 
Jul 27 2017
Active Until: 
Aug 27 2017
Hiring Organization: 
World Vision
industry: 
Nonprofit