As the Director of Communications, you will make an extraordinary impact by working with development and health strategies colleagues to craft and deliver essential communications and marketing support.
Responsibilities involve working with the Executive Director of Tulsa, market leadership, VP of Communications and volunteers to build and execute strategic marketing campaigns and deliverables to support the market’s collective impact work including major fundraising events and collaborative mission priorities. This position offices in Tulsa, OK and requires ability to travel up to 10% of time within Oklahoma, with occasional overnight travel.
Areas of Responsibility:
- Support market staff and volunteer communications by serving as the strategic communications and marketing lead in the market, as well as the media contact for the market to build awareness for master AHA/ASA and sub-brands through targeted communication and public relations activities.
- Responsible for creating, implementing and measuring the success of a comprehensive and integrated traditional media, social media and marketing plans for the Tulsa market. This includes managing budgets, monitoring progress, assuring adherence and evaluating performance. Plans should - enhance the market’s image and position within the marketplace and the general public, include specific awareness- and sales-driven strategy for events, as well as mission priorities.
- Synthesize national AHA research, statements and program materials to develop local story angles and pitches for media.
- Work closely with the development team in meeting its objectives by providing appropriate tools, materials and presentations.
- Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications function.
- Engage sponsors in effective activation activities and work directly with market staff to generate solid sponsor ROI.
- Leads projects as assigned, such as collective impact marketing projects and promotions for special events.
- In conjunction with market leadership, work to ensure the communications team is fulfilling sponsorship activation, meeting market leadership expectations and responding flexibly to structural and market directions.
- Secure media participation in support of AHA events. Includes development of media sponsorship proposals, securing media sponsorships and coverage as appropriate. Builds and sustains the AHA brand profile through development of integrated earned, owned and paid communications strategies that align with market goals and result in year over year growth in overall media impressions, social media engagements and cause sponsor activation.
- Create written media materials including press releases, advisories, fact sheets, bios, messaging/talking points, pitches, PSA scripts, radio rip-and-reads, etc.
- Develop and manage the Tulsa social media platforms, including strategy, content creation and monitoring. Manage and increase social media engagement through all market-based platforms. Responsible for producing content for the market’s online presence and social media accounts.
- Responsible for maintaining branding standards for the market, including approval of materials to ensure alignment and adherence to AHA Branding Guidelines.
- Provide volunteer and staff training and additional resources as necessary related to new and on-going AHA programs and campaigns. Increase and steward volunteer engagement through community relations and the recruitment of leadership volunteers to help achieve revenue and mission goals.
- Develop short- and long-term plans and budgets for the marketing and sponsorship programs and its activities, monitor progress, assure adherence and evaluate performance. This should include specific awareness- and sales-driven strategy for events, advocacy efforts and mission/community impact priorities. Implement awareness campaigns on topics such as hypertension, balanced food access and tobacco control; works reciprocally with other key market staff to develop integrated approach to such campaigns.
- Works with VP of Communications and Executive Director to manage local crises or sensitive issues.
- Works in collaboration with Advocacy staff to develop appropriate media advocacy strategies and implements strategies as appropriate.
- Manages and implements other projects as identified by the Executive Director.
Educational Background:
Bachelor’s degree from an accredited university in marketing, public relations, or related field preferred.
Skills/Experience:
- College coursework combined with related experience may be substituted as follows: 1 ½ years’ experience equates to 1 full time year of higher education.
- You should have a minimum 3 years of experience in marketing, marketing communications, or public relations. This experience may also count toward satisfying the educational requirement. Nonprofit and/or agency experience preferred.
- Deep understanding of strategic marketing planning and implementation.
- Shown ability to develop and implement marketing plans, including email, digital and social media campaigns.
- Previous experience executing marketing plans and demonstrated ROI.
- Skill in writing and editing for a variety of audiences via numerous marketing platforms, including writing for the web and mobile. Experience with AP Style preferred.
- Ability to build sponsor ROI materials and experience in managing/directing external creative agencies to develop event collateral.
- Bilingual (Spanish/English) a plus.
- You should have at least intermediate knowledge and skill with Microsoft Office used for word processing, email, presentations, and spreadsheets. Advanced knowledge with these programs is preferred. These skills are subject to testing.
- Experience in engaging communities via Social Media with metrics to support strategies (Facebook, Twitter, Instagram, etc.) as well as developing content (especially video) to help drive engagement.
- Experience producing short video presentations, including script writing, shooting video and editing and/or directing external agencies on such projects.
- Have the ability to lift at least 20 lbs. from the ground to waist level with or without reasonable accommodation.
- Be at least 18 years old
Job Function:
Organization Info
Listing Stats
Post Date:
Oct 10 2019
Active Until:
Nov 11 2019
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit