To support, facilitate and lead projects within the ongoing improvement of World Vision’s global child sponsorship product experience feature set. These projects are focused on strengthening and improving photos, videos, cards, letters, updates and reports sent from a sponsored child to their sponsor. This cross-functional role will be varied, fast-moving, strategic in nature and will be best suited to a communications or marketing specialist or manager, with strong project management skills.
The role will include coordination, stakeholder engagement, analysis, design, testing, implementation and documenting learning and recommending end-to-end scale changes for some sponsor engagement feature improvements.
It will be integral to improving the sponsor experience and will require strong written/verbal communication skills, marketing/communications experience, the ability to effectively engage stakeholders, maintain and manage relationships with internal customers and present concepts and ideas, the ability to plan and support collaboration of internal customers and business partners. High proficiency in Microsoft Word, PowerPoint and Excel is essential and knowledge of Smartsheet and Microsoft Teams is desirable.
This will be an integral role in supporting the consistent, ongoing improvement to World Vision’s global child sponsorship product experience feature set – meeting the expectations and needs of our target supporter groups, accurately representing the field reality and dignity of those we serve, enabling authentic sponsor-child connections and delivering compelling impact sponsor communications – all towards adding further year on year value to our market ministry.
The aim – to continuously and incrementally improve the quality of the sponsor engagement experience year on year, never allowing stagnation or backsliding in quality.
This position works in partnership with the Senior Advisor, Sponsor Engagement Improvement and Director of Sponsor Engagement.
Lead or support individual projects within the continuous quality improvement of sponsor engagement features:
- Under the direction of the Senior Advisor Sponsor Engagement Improvement, plan, develop, implement and analyse planned Business As Usual work resulting from the Sponsor Engagement Improvement Roadmap.
- Lead initial and ongoing design conceptualization of improvements to envision and garner feedback from stakeholders.
- Collaborate with stakeholders, investigate options, suggest budget requirements and recommend best improvements for sponsors, children and staff.
- Facilitate required ideation and development of improvement concepts with input / validation on ideas, proof of concepts and tests, working closely with SOs/NRDs to ensure target market personalization needs are met.
- Create or update guidance and training resources for field staff.
- Work with technical teams to explore and achieve system capabilities to facilitate and/or drive improvements.
- Support and/or improve World Vision’s critical quality review/assurances endeavors. Demonstrate value adding and virtual team behavior and outcomes.
Stakeholder Engagement and Communication:
- Create and lead engagement with selected Support Office/National Resource Development (SO/NRD), RSC and National Office Area Development Project (NO/ADP) representatives.
- Showcase ideas and continuous improvements.
- Seek feedback and improvements.
- Coordinate translation.
- Support, create or lead inspiring internal communications related to improvement projects.
Strategy and Planning:
- Support the ongoing definition, scope and design of the sponsor engagement coherent story, which enables compelling, tangible progress and impact communications to sponsors globally.
- Recommend strategic choices towards attaining most effective quality improvement across sponsor engagement feature set in market year on year.
- Collaborate with and contribute to bilateral / multi-lateral continuous improvement development and testing plans, including orchestrating cross-functional input, and ensuring alignment with the broader stabilizing of sponsorship.
- Seek and develop opportunities for streamlining of work/effort to reduce work cost and effort for all involved.
Capacity Building and Support:
- Partner in the development of sponsor engagement feature capacity building manuals, toolkits, learning aids and other learning resources in the testing, mainstreaming, and ongoing operational delivery of consistently improved sponsor
- engagement features.
- Provide input and recommendations into organizational capability developments based on improvement projects, to ensure field staff of the future have the right skill set to ensure high quality sponsor engagement features.
Learning and Networking:
- Invest in relationships and participate in internal and external networks to support improvement projects.
- Demonstrated success in marketing, communications or project management.
- Ability to effectively communicate with many different functions, cultures and levels in the organisation (orally and in writing). Fluency in English.
- A broad understanding of non profit operations and commitment to World Vision´s objectives, ethos, core ministries, Mission Statement and Core Values is mandatory.
- 3-5 years experience in marketing, communications, project management, product or customer experience development.
- Experience in working across cultures and within complex organizational structures.
- Knowledge of Child Sponsorship and development programming, preferably with World Vision.
- Effective in written and verbal communication in English.
Preferred Skills, Knowledge and Experience:
- Strong analytical skills, catalyst for improvement and innovation, problem solving involving multiple disciplines.
- Attention to detail, ability to understand and adhere to branding guidelines and communications style guides.
- Flexible and willing to travel per World Vision policy.
- Support Office marketing/supporter experience in a leadership role that needed to clearly weigh up and negotiate revenue raising/protecting opportunities versus costs/efforts.
Work Environment/Travel:
- The position requires ability and willingness to travel domestically and internationally up to 20% of the time.