Senior Communications Officer - Digital Communications

Content strategy and planning: developing the approach for how to use graphics, images or videos to engage target audiences on social and digital platforms

• Applies best practices from experience and observations of other leaders and brands based on updated understanding of people’s content consumption habits and what is favored by social platform algorithms
• Develops 2-3 options to choose from
• Seeks input on options from colleagues and agency consultants
• Collaborates with internal partners to share best practices and identify mutually beneficial opportunities
• Most often anticipates the need or opportunity for a strategy; occasionally responds to a request from the director
• Develops a 6-12 month plan designed to tell a coherent story over time with input from director of communications
• Effectively communicates strategy to CEO, team and other important foundation stakeholders for buy-in and support

Content creation: production of photos, graphics and video content

• Curates existing photos, identifies image gaps, and develops and executes plan to fill gaps with photos or graphics produced both with and without vendor support
• Has the skills to direct, shoot and edit simple video in a studio or field setting
• Has experience directing the creation of sophisticated video and graphic creation
• Has skills developed through experience doing similar work for a high-profile individual or brand—knows what works
• Can turn content around quickly (24-48 hours)
• Partners effectively with senior writer on messaging for social platforms and to optimize writing for those platforms
• Due to established expertise, is sought out to contribute ideas, and occasionally content, for major foundation communications moments, when available

Content promotion: posting, sharing and advertising of content

• Studies and learns from interactions with the CEO to understand her social media preferences and voice
• On a regular schedule, proposes opportunities to use CEO channels to communicate foundation messages based on editorial calendar filtered through the lens of what will be engaging to the CEO social audience
• Looks out for current events or scientific developments that would be natural opportunities for CEO social posts and flags in real-time
• Monitors and manages activity on CEO channels
• Anticipates and troubleshoots problems
• Understands the most cost-effective way to achieve results with paid promotion and manages the execution of those promotions
• Develops and executes a targeted influencer engagement strategy

Content measurement: setting goals and understanding what works best and why

• Brings a point of view informed by external experience applied to the realities of the foundation’s work about what goals to set and how to achieve them
• Develops specific metrics in partnership with agency and foundation measurement team and adjusts strategy and tactics over time based on results
• Communicates learnings to CEO and team to provide context and secure buy-in for changes to strategy or tactics