The American Heart Association (AHA) has an excellent opportunity for a Communications and Marketing Director based in Sacramento, California . The Director manages, plan, directs and implements the communications, marketing, media and public relations plan for media markets including Sacramento, Fresno and Stockton-Modesto and proactively positions the American Heart Association and American Stroke Association as the public’s leading authority on cardiovascular health and science through a combination of external and internal communications, marketing and media relations. Focus areas include:
- Traditional and Digital Media
- Overall Campaign Development and Implementation
- Elevated visibility of the American Heart Association and American Stroke Association as an Engaged Community Stakeholder
Areas of Responsibility:
- Pitches “big picture” stories focusing on hard news and research
- Seeks, cultivates and maintain regional media relationships with traditional and emerging media
- Develops and oversees implementation of the Communications and Marketing Plans, including cause sponsorship activation, for assigned territory and serves as communications and marketing consultant to staff and volunteers
- Identifies and secures formal media partnerships for various events, campaign and cause initiatives
- Executes social media plans and campaigns and stays informed of latest trends
- Research and prepares media and background materials to support American Heart Association and American Stroke Association policy issues
- Recruits, trains and manages volunteers for media spokespersons and human interest stories
- Maintains the integrity of the brand and identity of the American Heart Association and American Stroke Association
Educational Background:
Bachelor's degree in related field
Skills/Experience:
- 5+ years experience in the communications, marketing or journalism field
- Knowledge of a variety of mass and alternative media, and principles of journalism including news gathering, interviewing, writing and editing
- Knowledge and experience with the fundamentals of multiple disciples including the principles and ethics of public relations, promotion, marketing, business communication, strategic planning and budgeting
- Demonstrated excellence in both written and oral communication skills (i.e. news, business and persuasive writing, and one-on-one and group communication)
- Ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure with minimal supervision
- Strong negotiation, collaboration, time management, organization and interpersonal skills
- Ability and willingness to travel as necessary within the assigned territory and work evenings/weekends as needed, including occasional overnight business trips
Here are some of the preferred skills we are looking for:
- Experience with the American Heart Association or similar nonprofit organization
- Basic video, graphic design and photography skills
- Cause-level sponsorship activation
- Volunteer management
Job Function:
Organization Info
Listing Stats
Post Date:
Apr 4 2018
Active Until:
May 5 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit